Spirits given limelight at Vinexpo Asia-Pacific

The Spirits Business has collaborated with Vinexpo Asia-Pacific to put the vibrant world of spirits under the spotlight with a new concept bar for this year’s show.

Spiritual will give spirits centre stage at Vinexpo Asia-Pacific this May

Named Spiritual, the concept bar will allow brand owners both exhibiting at the show and without a presence, to showcase their products through a variety of cocktails.

A team of expert mixologists from the International Bartenders’ Association (IBA) have been enlisted to provide a bespoke cocktail menu for visitors to the Spiritual bar in the centre of Hall 3.

A series of masterclasses will also take place at the bar.

Running from 27-29 May in Hong Kong, Vinexpo Asia-Pacific is intent on giving spirits more emphasis than at past shows.

Recent data released by Vinexpo and IWSR shows Asia to be the largest consumer of spirits with a 62.7% share of the global spirits market.

China is the largest nation of spirits consumers in the region, while Japan is the leading spirits importer.

The Spiritual bar at Vinexpo Asia-Pacific will be located in the centre of Hall 3

Despite austerity measures in China negatively impacting Cognac volumes, spirits sales in the region are expected to grow by 8.65% by 2017, while those in India and Singapore are to increase by 20.5%.

Vinexpo Asia-Pacific will showcase several local brands including baijius, alongside a range of international brands from numerous categories.

In anticipation of 18,000 visitors attending the show, Vinexpo Asia-Pacific has increased its floor space by 50%, extending over two halls at the Hong Kong Convention and Exhibition Centre.