Turkey ponders fining social media booze ads

10th March, 2014 by Amy Hopkins

Turkish authorities are considering fining social media users who promote alcohol brands following heavy restrictions on alcohol advertising in the country.

Turkey-social-media-booze-advertising-ban

Social media users in Turkey could be fined for sharing pictures of alcohol brands, according to reports

According to reports, the Turkish Government might implement a policy which would fine consumers and drinks companies sharing pictures that “suggest advertising for alcohol brands” across social media platforms such as Facebook, Twitter and Instagram.

The country adopted strict legislation in May last year forbidding the advertising and promotion of alcohol on TV – including scenes that depict drinking – as well as the sale of alcohol between 10pm and 6am.

The policy was introduced by Prime Minister Recep Tayyip Erdogan in a bid to combat a “tipsy and wasted” youth culture.

Since the implementation of the ban, alcohol companies have sought the use of social media to promote their brands.

Currently, sharing pictures of alcohol brands on social media in Turkey is permitted since the promotion is unpaid.

However, according to the Hurriyet Daily News, government discussions could see Turkey’s Tobacco and Alcohol Market Regulatory Authority fine users and brands for promoting alcoholic beverages between 5,000 and 200,000 lira (£1,355-£54,223).

When first introduced, the ban prompted widespread criticism, with one European spirits organisation claiming that it prevent new brands from entering the market, while allowing the counterfeit spirits market to flourish.

Leave a Reply

If that's interesting, how about these?

UK underage drinking falls to lowest recorded levels

Government statistics show that underage drinking in the UK continues to more...

Two drinks can cause high blood pressure

A study has revealed consuming two alcoholic drinks every day could raise a more...

Isle of Arran Distillers enjoys record profits

As it marks its 20th anniversary this year, privately held company Isle of more...

Indonesia slaps 150% import tax on spirits

The Indonesian Finance Ministry has increased import duties on spirits to 150% more...

Diageo's FY results flatline as volatility continues

Currency volatility, political instability and an “uneven recovery” in the more...

Social media survey inspires Sauza campaign

Sauza Tequila has launched new campaign "Pitcher Perfect Picture" after a more...

Master of Malt launches DIY cocktail ageing kits

Master of Malt has expanded its range of DIY spirits ageing kits to include one more...

Bacardi marks 20 years of flavours with Tangerine bottling

Bacardi has introduced a Tangerine variant to its flavoured rum range as the more...

Diageo terminates Heineken JV in South Africa

Diageo has terminated its joint venture with Heineken and Namibia Breweries in more...

Stricter alcohol laws prevent 'hazardous' drinking

Study reveals stricter legal alcohol regulations have a "preventative effect" more...

Dead Rabbit named World's Best Bar by TOTC

New York’s The Dead Rabbit has been named World’s Best Bar at the ninth more...

New £3m fund for Chinese whisky investors

A new Chinese investment initiative aims to boost Scotch imports by 20% against more...

Irish alcohol bill delayed until autumn

Legislation to introduce minimum pricing for alcohol and regulate advertising more...

Alcohol is next plain packaging target, warns Australian lawyer

Australian regulators could introduce graphic warning labels on alcoholic more...

Irish whiskey given stronger legal protection

New regulations have been introduced in Ireland to strengthen the legal more...

Ryanair bans duty free alcohol on flights to Ibiza

Ryanair has banned all duty free alcohol on board flights from the UK to Ibiza more...

Southern Comfort launches summer campaign

Southern Comfort has launched the #TanYourLemonade summer campaign to raise more...

Bacardi rum creates new global VP role

Bacardi has promoted Fabio Di Giammarco to the new role of global vice more...

Russia 'legalises' whisky production

Russia can now legally make whisky and moonshine after the introduction of new more...

Yobs fitted with 'sobriety tags' to monitor alcohol

A scheme which fits alcohol-fuelled offenders with ankle tags to detect alcohol more...