Jim Beam Signature Craft 12YO rolls out in UK
Beam Inc has released its latest small batch Bourbon in the UK: the Jim Beam Signature Craft 12 Year Old.
Beam Inc has launched its small batch Jim Beam Signature Craft 12 Year Old in the UKSaid to be the first ultra-premium spirit by Jim Beam, the 12-year-old Bourbon is the permanent expression in its Signature Craft line.
The small batch line also consists of a limited edition annual offering – the Jim Beam Signature Craft Bourbon Finished with Rare Spanish Brandy.
Eileen Livingston, marketing controller for imported whiskey at Maxxium UK, Beam’s UK distributor, said: “It’s an exciting time to be introducing this ultra-premium bourbon in the UK.
“Interest in the category is at an all-time high and the launch of Jim Beam Signature Craft 12-Year allows our consumers to explore a small batch bourbon created by a brand they love and trust.
“This handcrafted bourbon brings something new to the world of small batch bourbons and showcases Jim Beam’s signature production process.”
The Jim Beam Signature Craft, which is bottled at 43% abv and carries and RRP of US$39.99, is described as possessing “sweet vanilla notes and rich robust oak flavours”.
It’s UK launch follows the global roll out of the Jim Beam Single Barrel Bourbon.
