New Scotch brand Amber Glen unveiled

Amber Glen, a new Scotch whisky brand designed to challenge those already present in emerging markets, has been unveiled.

Amber Glen’s range of Scotch whiskies includes both blends and single malts

The brand, founded by CEO Samuel Minionis and director Nathan Lowry, features a selection of blended and single malt whiskies, all targeted at growing Scotch markets around the world.

Both Amber Glen Classic Blended Scotch Whiskies carry low age statements. The first is a blend matured on Sherry casks for at least three years, while the second is a peated blend matured in Sherry casks for at least five years.

The core Amber Glen single malt range consists of a five-year-old, seven-year-old and 11-year-old, with special 15-year-old and 18-year-old releases all non-chill filtered and bottled at 46% abv.

Amber Glen Supreme Single Malt Whisky will feature selected handpicked casks of young malts as guest white labels, that may include Macduff, Glenallachie, Glentauchers and Miltonduff.

Amber Glen will also offer limited edition releases of “investment grade”, rare single cask whisky.

In a statement, the company said: “The Amber Glen Scotch Whisky brand came into being when Sam spotted a gap in the export market to establish a new and independent brand of Scotch whisky, one that could find its own niche and appeal to a new wave of consumers in emerging markets around the world, as well as to new and younger age groups of consumers in the traditional export markets.”

Total Scotch exports increased to a record high of £4.3 billion in 2012, marking eight years of consecutive growth.