Toussaint re-enters UK on-trade

Haitian brand Toussaint Coffee Liqueur is re-launching across the UK on-trade with a new-look bottle and aged Caribbean rum recipe.

Toussaint Coffee Liqueur is relaunching in the UK with a new-look bottle and “improved” recipe

Owned by Quintessential Brands and produced by G&J Distillers in the UK, Toussaint Coffee Liqueur has been re-introduced to the UK by distributors Marbelhead Brand Development.

Toussaint, which is made with Arabica coffee beans and three-year-old Caribbean rum, was first developed in Haiti in the 1970s, launching across European on and off-trade markets.

The liqueur is named after famed 18^th century Haitian slave leader Toussaint L’Ouverture.

Toussaint founder Anker Horn states: “I am delighted that the brand I created when I was in Haiti is back in the UK market and I really look forward to seeing it grow again.

“I was originally inspired by the wonderful coffee and exciting story behind Haiti’s hero Toussaint L’Ouverture and I am happy that Quintessential Brands is carrying on developing the brand I began.”

Toussaint Coffee Liqueur, which has an abv of 30%, is now available at Selfridges’ UK stores through Marblehead Brand Development.