New Mozart R.G. Chocolate Cream “most exciting launch in years”30th August, 2013 by Becky Paskin
Mozart Distillerie is calling its new super-premium milk chocolate liqueur Mozart R.G. the â€śmost exciting launch in yearsâ€ť.
The Salzburg, Austria-based distillery has created the Mozart R.G. Chocolate Cream expression for its Mozart Chocolate Liqueur range in celebration of the companyâ€™s 60th anniversary next year.
With an abv of 17%, Mozart R.G. is a blend of Belgian chocolate, Forastero and Trinitario cocoa from Ghana, Madagascan vanilla, cream, cocoa butter and alcohol.
In a first for the company, Master distiller and chocolatier Dietmar Fadinger specially developed a unique and elaborate maceration process for the liqueur, refining the cocoa macerate in Bourbon casks for at least six months.
The result is what Mozart Distillerie calls â€śa full and complex chocolate taste beautifully balanced with notes of vanilla and caramel, and a very delicate after-taste with a subtle kick of alcoholâ€ť.
â€śWe surely challenged ourselves to new heights while still staying true to our long tradition and experience in chocolate spirits,â€ť said Florian F. Iro, CEO of Mozart Distillerie. â€śWe aimed to provide a superior chocolate indulgence and spirit lifting pleasure â€“ a product that can enrich peopleâ€™s daily hectic and busy lives and provide them with a product that fits perfectly for the needed quality time to unwind.
â€śMozart R.G. definitely is the most exciting launch in years being most relevant to consumers in taste, design and packaging.â€ť
Mozart R.G. joins the distilleryâ€™s existing range of chocolate liqueurs, which include Mozart Gold Chocolate Cream, Mozart White Chocolate Cream, Mozart Black Dark and Mozart Dry Chocolate Spirit.
Its super-premium credentials are communicated in unique, eye-catching chocolate box wrapper packaging, and an RRP of â‚¬27.99 per 700ml bottle.
Mozart R.G. Chocolate Cream will be launched initially in global travel retail at Heinemann outlets, on 1 October 2013, and will shortly be rolled out into domestic Europe, Japan, Australia and South American markets. A launch is scheduled for the US in early 2014.
According to the company, Mozart Chocolate Liqueurs saw volume grow 12% in the first six months of 2013, with sales by value up 16%, led by core expression Mozart Gold.