New Mozart R.G. Chocolate Cream “most exciting launch in years”

30th August, 2013 by Becky Paskin

Mozart Distillerie is calling its new super-premium milk chocolate liqueur Mozart R.G. the “most exciting launch in years”.

Mozart-Chocolate-Cream

Mozart Chocolate Cream features a unique cocoa maceration process

The Salzburg, Austria-based distillery has created the Mozart R.G. Chocolate Cream expression for its Mozart Chocolate Liqueur range in celebration of the company’s 60th anniversary next year.

With an abv of 17%, Mozart R.G. is a blend of Belgian chocolate, Forastero and Trinitario cocoa from Ghana, Madagascan vanilla, cream, cocoa butter and alcohol.

In a first for the company, Master distiller and chocolatier Dietmar Fadinger specially developed a unique and elaborate maceration process for the liqueur, refining the cocoa macerate in Bourbon casks for at least six months.

The result is what Mozart Distillerie calls “a full and complex chocolate taste beautifully balanced with notes of vanilla and caramel, and a very delicate after-taste with a subtle kick of alcohol”.

“We surely challenged ourselves to new heights while still staying true to our long tradition and experience in chocolate spirits,” said Florian F. Iro, CEO of Mozart Distillerie. “We aimed to provide a superior chocolate indulgence and spirit lifting pleasure – a product that can enrich people’s daily hectic and busy lives and provide them with a product that fits perfectly for the needed quality time to unwind.

“Mozart R.G. definitely is the most exciting launch in years being most relevant to consumers in taste, design and packaging.”

Mozart R.G. joins the distillery’s existing range of chocolate liqueurs, which include Mozart Gold Chocolate Cream, Mozart White Chocolate Cream, Mozart Black Dark and Mozart Dry Chocolate Spirit.

Its super-premium credentials are communicated in unique, eye-catching chocolate box wrapper packaging, and an RRP of €27.99 per 700ml bottle.

Mozart R.G. Chocolate Cream will be launched initially in global travel retail at Heinemann outlets, on 1 October 2013, and will shortly be rolled out into domestic Europe, Japan, Australia and South American markets. A launch is scheduled for the US in early 2014.

According to the company, Mozart Chocolate Liqueurs saw volume grow 12% in the first six months of 2013, with sales by value up 16%, led by core expression Mozart Gold.

Leave a Reply

If that's interesting, how about these?

Confessions of a retailer: Amathus Drinks

The purchasing manager for Amathus Drinks, Stefan Botfield, on the rewards of more...

Powdered alcohol ban now covers 31 US states

Powdered alcohol has now been outlawed in 31 US states and California more...

Single estate Irish whiskey plans granted

Plans to build a new €10 million single estate Irish whiskey distillery in more...

Top 10 bartender-created spirits brands

Bartenders’ acumen stretches far beyond a mean shake and refined palate, with more...

The Cognac Masters 2016 results

Cognac is experiencing a revival from its global lull – but is the category more...

Quintessential unveils Dubliner 10 Year Old

Quintessential Brands has expanded The Dubliner range with the release of a more...

Made in Chelsea stars promote alcohol delivery

Bevy – said to be London’s first alcohol delivery service – has recruited more...

Spirit of Speyside festival readies for launch

The Spirit of Speyside Whisky Festival is readying to embark upon its 17th more...

Wemyss unveils spring single cask collection

Independent bottler Wemyss Malts has released six new single cask whiskies for more...

Michter’s releases 2016 US*1 Barrel Strength Rye

Kentucky-based Michter’s Distillery is set to launch a second edition of its more...

'First' PX Sherry-finished rye whiskey to launch

Hillrock Estate Distillery has unveiled the “first” 100% American rye more...

Teeling releases first bottling from new distillery

Independent Irish whiskey producer The Teeling Whiskey Company has released the more...

Auchentoshan arrives in Oz with new campaign

Beam Suntory-owned Scotch whisky Auchentoshan American Oak has officially more...

Rémy GTR intros limited Cognac collection

Rémy Cointreau Global Travel Retail has launched the first expression in Carte more...

Top 10 spirit launches in April 2016

An ultra premium British vodka, Baileys' "innovation in drinks alchemy" and more...

Prayer 'can minimise alcohol cravings'

Researchers from New York University (NYU) have published a study that claims more...

Top spirits at TFWA Asia Pacific 2016

An essential exhibition for the travel retail industry, the TFWA Asia Pacific more...

The Brandy Masters 2016 results

The Brandy Masters made a welcome return to The Global Spirits Masters series more...

Oldest Cognac secures Guinness World Record

Cognac Gautier 1762 has been officially recognised by the Guinness World more...

Limited edition elit Vodka bottle set to launch

Stolichnaya’s elit Vodka has partnered with the Ushuaïa Ibiza Hotel to more...