Ian Burrell launches first Mauritian rum festival

7th August, 2013 by Amy Hopkins

The first Mauritius Rum Festival will take place this month following a bid by local promoters and rum ambassador Ian Burrell to enhance the presence of Mauritius in the global rum market.

The first Mauritian Rum Festival will take place later this month

The first Mauritian Rum Festival will take place later this month

Running from 23-24 August at the Sugar Beach Hotel in Flic en Flac on the west coast of the Mauritius, the event will promote locally manufactured rum to tourists and members of the local community.

Burrell, founder of The Rum Experience and UK RumFest, and local promoters Enterprise Mauritius have organised two days of blind tastings, exclusive lectures, bartender competitions and visits to the region’s top distilleries.

Day one will present the Rum Fair where industry figures, press and politicians will listen to presentations from sector experts, such as Robert Burr, as well as partake in blind tasting competitions and master classes run by Burrell.

An exhibition of local rum manufacturers will also be held with a cocktail dinner and award presentation for Best Bartender and Best Rum set to take place in the evening.

Day two will see festival doors opened to members of the public and both tourists and locals will be invited to the Rum Fiesta where local manufacturers will again be showcasing their products. Visitors will also have the opportunity to attend a lecture and cocktail demonstration by Burrell.

The festival marks Burrell’s fifth stop in his 777 World Tour that will see him visit seven continents in seven months with 777 cocktails.

A spokesperson from Enterprise Mauritius said: “Mauritius has a long and diverse history of rum, however the industry has blossomed in recent years with the emergence of world-class distilleries and producers.

“We feel privileged to have the Global Rum ambassador in our midst in our paradise island. His visit to Mauritius and his enthusiasm will help us bring rum to the front stage by planting the interest and passion about rum in the young generation of bartenders.”

Burrell recently also announced the launch of the world’s first Rum University, designed to give bartenders and enthusiasts a “quality rum education”.

Leave a Reply

If that's interesting, how about these?

GlenWyvis distillery secures £1.5m funding

Scotch start-up The GlenWyvis Distillery Community Benefit Society has more...

Glenrothes to hold whisky and music experiment

Single malt Scotch brand The Glenrothes will aim to measure the impact of music more...

Beluga intros Europe cocktail competition

Russia-based Beluga Vodka is to launch Beluga Signature, an on-trade more...

Are signature serves limiting for spirits brands?

Signature serves are making their mark as producers try to directly educate more...

Stoli tackles stigma with #DrinkWhatYouWant

Vodka brand Stoli is seeking to address social drinking stigmas with its more...

The world's best-selling Cognac and brandy brands

In spite of varied and plentiful challenges, Cognac and brandy brands have come more...

'Years of uncertainty' for drinks trade after Brexit

Representatives of the international drinks trade have spoken of “serious more...

Smirnoff marks Pride with colourful designs

Diageo has teamed up with British television presenter Dawn O’Porter to more...

Mexico bartender named 2016 Chivas Master

Mexico's Alejandro Millan Ponce de Leon has been crowned winner of the Chivas more...

The week in pictures

From distillery openings and anniversary celebrations to schmoozing with rap more...

Walsh Whiskey opens distillery in Carlow

Walsh Whiskey has officially opened its new €25 million distillery in Royal more...

Warren Buffett drinks group in Texas lawsuit

A drinks distribution company owned by Warren Buffett's conglomerate Berkshire more...

Swizzle Masters Great British Gin finalists

This month Swizzlers were challenged to take inspiration from all things more...

Mr Fogg’s bartender wins 2016 Galvin Cup

Peter Nguyen, bartender at Mr Fogg’s Residence Mayfair, has triumphed at the more...

Industry gears up for Imbibe Live

The drinks trade is getting ready for Imbibe Live, the trade event for wines, more...

Lebanon to stage 'first' cocktail festival

Beirut Cocktail Factory is to launch Lebanon’s “first-ever” cocktail more...

Larios makes UK debut with £500k campaign

Beam Suntory has launched its full range of Larios gin in the UK for the first more...

Confessions of a retailer: Craft Cellars

Darcy Wood, managing partner of Craft Cellars in Calgary, Canada, tells us why more...

The world's best-selling Indian whisky brands

From buoyant brands to troubled trademarks, the Indian whisky category saw it more...

Publisher plots 805 US distilleries on map

German publisher Alba-Collection has launched ‘Bourbon – Rye – Whiskey more...