Ian Burrell launches first Mauritian rum festival

7th August, 2013 by Amy Hopkins

The first Mauritius Rum Festival will take place this month following a bid by local promoters and rum ambassador Ian Burrell to enhance the presence of Mauritius in the global rum market.

The first Mauritian Rum Festival will take place later this month

The first Mauritian Rum Festival will take place later this month

Running from 23-24 August at the Sugar Beach Hotel in Flic en Flac on the west coast of the Mauritius, the event will promote locally manufactured rum to tourists and members of the local community.

Burrell, founder of The Rum Experience and UK RumFest, and local promoters Enterprise Mauritius have organised two days of blind tastings, exclusive lectures, bartender competitions and visits to the region’s top distilleries.

Day one will present the Rum Fair where industry figures, press and politicians will listen to presentations from sector experts, such as Robert Burr, as well as partake in blind tasting competitions and master classes run by Burrell.

An exhibition of local rum manufacturers will also be held with a cocktail dinner and award presentation for Best Bartender and Best Rum set to take place in the evening.

Day two will see festival doors opened to members of the public and both tourists and locals will be invited to the Rum Fiesta where local manufacturers will again be showcasing their products. Visitors will also have the opportunity to attend a lecture and cocktail demonstration by Burrell.

The festival marks Burrell’s fifth stop in his 777 World Tour that will see him visit seven continents in seven months with 777 cocktails.

A spokesperson from Enterprise Mauritius said: “Mauritius has a long and diverse history of rum, however the industry has blossomed in recent years with the emergence of world-class distilleries and producers.

“We feel privileged to have the Global Rum ambassador in our midst in our paradise island. His visit to Mauritius and his enthusiasm will help us bring rum to the front stage by planting the interest and passion about rum in the young generation of bartenders.”

Burrell recently also announced the launch of the world’s first Rum University, designed to give bartenders and enthusiasts a “quality rum education”.

Leave a Reply

If that's interesting, how about these?

Historic Bladnoch Distillery to restart production

The 200-year-old Bladnoch Distillery is to restart production following its more...

The week in pictures

While Justin Timberlake promotes his Tequila on the golf course, a Royal horse more...

Tequila & Mezcal Fest prepares to return to UK

The UK’s first and only festival dedicated to Tequila and mezcal is readying more...

Woodford Reserve: a brand history

Woodford Reserve, while being a relatively new brand, has a long heritage that more...

The week in pictures

You'll find an eclectic mix of bitesize news snippets in our week in pictures more...

Bartender launches 'unique' grappa brand

A London bartender has brought his own brand of grappa to the UK, aiming to more...

Punk band The Pogues launches Irish whiskey

Members of the Irish folk and punk band The Pogues have teamed up with West more...

Are modern cocktail menus too long?

There is more interest in the world's cocktail industry than ever before, but more...

Falkirk Distillery Company says new build 80% complete   

The only distillery in the Falkirk area for more than 20 years is nearing more...

Opihr Gin sponsors Holi Festival of Colours

Opihr Oriental Spiced Gin has been named the official gin sponsor of the more...

Master of Malt launches DIY cocktail ageing kits

Master of Malt has expanded its range of DIY spirits ageing kits to include one more...

Caribbean rum range launches in Barbados TR

Concept store The Caribbean Rum Collection has been launched in Grantly Adams more...

Fatal distillery explosion due to still pressure

A massive explosion at Kentucky’s Silver Trail Distillery which killed one more...

Funkin introduces new 'spiced' single batch syrup

Cocktail syrup brand Funkin has expanded its range of single batch syrups with more...

Bacardi rum creates new global VP role

Bacardi has promoted Fabio Di Giammarco to the new role of global vice more...

New £3m fund for Chinese whisky investors

A new Chinese investment initiative aims to boost Scotch imports by 20% against more...

Strong demand for coffee shop cocktails

Research by CGA Strategy has identified “huge potential” for serving more...

Top 10 Scotch whisky distilleries to visit

Scotch whisky distilleries may be in the midst of a tourism boom, but which more...

Artesian features Reàl syrups in cocktails

Real Cocktail Ingredients’ Cream of Coconut and Agave flavours have gained more...

Constellation Brands extends board of directors

Constellation Brands has grown its board of directors from nine to 10 members more...