Ian Burrell opens “empowering” rum university

10th July, 2013 by Becky Paskin

The organisers of The Rum Experience and UK RumFest are launching the inaugural Rum Experience University, an intensive course designed to give bartenders and enthusiasts “a quality rum education”.

Rum-Experience-University-Ian-Burrell

Ian Burrell at the beach in Salobrena, home of The Rum Experience University

The five-day course, taking place in Salobrena on the Andalucian coast, will offer students the chance to gain an officially-recognised diploma qualification.

Led by UK RumFest founder Ian Burrell, The Rum Experience University will provide an in-depth programme of rum studies and excursions covering production, history, cocktails and public speaking., as well as trips to local sugar cane fields and the Pre-Industrial Sugar Cane Museum.

Guest speakers include cocktail historians Anastasia Miller and Jared Brown, food scientist Bernard Lahouse, and Tiki expert Jeff ‘Beachbum’ Berry.

“There has never ever been an official course to become a spirits ambassador, let alone a rum ambassador,” said Burrell. “Too many brand ambassadors are thrown in the deep end and expected to promote categories and brands based on a PowerPoint presentation but without ever having visited the distillery or maturation warehouses where their products are made.

“We are seeking to empower our students with knowledge, and the tools to use that knowledge.”

The inaugural course will take place on 16-20 September 2013, with limited places available for £899 per person. Visit rum-uni.com for more information.

RumFest is returning to London’s ExCel Exhibition Centre on 12-13 October 2013.

Leave a Reply

If that's interesting, how about these?

Finalists of Great British Cocktail comp revealed

A panel of expert judges has selected 10 cocktail recipes to be served at the more...

Snow Queen Martini Masters returns for 2016

The Snow Queen Martini Masters cocktail competition is now open for entries, more...

Manchester launches 'first' cocktail festival

Manchester Loves Cocktails takes place between 8-14 August and will bring more...

Over 65s are 'bigger drinkers' than young people

Over 65s are now the most likely age group to drink alcohol every day – and more...

Beefeater unveils movie-inspired bottle

Beefeater Gin has launched a limited edition bottle to kick off its digital more...

Jack Daniel's unveils VR distillery tour

Jack Daniel's has launched an immersive 360-degree virtual reality experience more...

New study links alcohol to seven types of cancer

Alcohol is a "direct cause" of seven types of cancer, and even moderate more...

The 'up-and-coming' spirits brands

New for 2016: which brands are on the cusp of surpassing that magic million more...

Paul Hunnisett to lead ARI liquor team

Travel retailer Aer Rianta International has appointed Paul Hunnisett, former more...

Speyside Distillery student graduates from PSTA

The first Chinese national has graduated from the Prince’s School of more...

Bacardi GTR takes ‘craft’ rum focus to Sydney

Bacardi Global Travel Retail has partnered with retailer Heinemann Australia to more...

Top 10 fastest declining spirits brands

New for 2016, we analyse the performance of the world’s fastest declining more...

Confessions of a spirits retailer: Dan Murphy's

Adam Jenkins, head of spirits for Australian drinks retailer Dan Murphy’s, more...

Industry calls on government to 'serve British'

British gin brands have sponsored a leadership event held by UK ambassadors and more...

Jack Daniel's expands distillery visitor centre

Jack Daniel’s has opened a new barrel house and reconstructed the home of the more...

Popcorn Sutton appoints master blender

Popcorn Sutton Distilling has named former distiller for Diageo’s George more...

Edinburgh Gin grows summer festival initiative

Edinburgh Gin has added two extra outdoor sites for festival-goers in the city more...

William Grant & Sons' top UK spirits trends

Premium spirits sales grew 18.6% in the UK last year despite the decline of more...

Devotion Vodka adds nutritional info to labels

Devotion Vodka, touted as the “first” American gluten-free and sugar-free more...

Tobermory kicks off limited edition range

Mull-based Scotch whisky distillery Tobermory has released the first two of six more...