The world’s 10 largest Scotch whisky brands

As The Spirits Business gears up to reveal the 2013 Brand Champions – those brands performing exceptionally over the past year – we run down the world’s largest spirits by category, beginning with the world’s 10 largest Scotch whisky brands.

We name the world’s largest Scotch whisky brands by volume

The number one-selling Scotch whisky in the world will come as no surprise, it being one of the most popular brands drunk in both established and emerging markets alike.

However those readers familiar with our 2012 Brand Champions list will see a few shake-ups in this year’s top 10 Scotch whisky brands, which are ranked according to volume sales of nine-litre cases.

With global demand for Scotch soaring – particularly from Asia, Latin America and the US – the major brand owners are investing heavily in increasing production to ensure that demand doesn’t outstrip their supply capabilities. Pernod Ricard and Diageo both announced substantial investment plans in Scotch production last year, together representing five of the 10 largest whisky brands in the world.

As we prepare to publish the results of the 2013 Brand Champions online – a somewhat comprehensive list of those spirit brands selling over one million cases annually – on 8 July, over the next few weeks we will run through which spirit brands are leading their respective categories with the largest number of volume sales.

Click through the following pages to discover which are the world’s largest Scotch whisky brands.