The world’s 10 best-selling rum brands
While the rum category experienced a less than thrilling year in 2013, there were some best-selling brands that managed to cling onto their market share.
Here at The Spirits Business, we recently published our Brand Champions 2014, naming Negrita rum as our ultimate Rum Brand Champion for breaking through the million case barrier.
However, the brand didn’t quite make it into our list of the world’s best-selling rum brands, beaten by 200,000 case sales of its nearest rival.
Ask many a rum producer and they will concur that 2013 was somewhat transformational for the category, despite overall declining volumes among the top-selling brands.
The category continued to experiment with flavours and ageing methods and also continued its ascent up the premiumisation ladder with the launch of an increased number of sipping variants.
Growth could be clawed back this year as, according to data agency Euromonitor, global rum volumes will experience a solid 17% rise between 2011 and 2009 to 1.7 billion litres.
Based on figures outlined in The Spirits Business‘ Brands Champions 2014 – where the exceptional category performers are picked out from among the million case selling brands – we identify which are the most popular rum brands across the globe.
The number one spot could soon by usurped as top-performing Philippines rum Tanduay, which declined to publicise its results for the past year.
Click through the following pages to discover the world’s best-selling rum brands.