Brand Champions 2010

Bouncing back to happiness

INTERIM RESULTS announced by both Diageo and Pernod Ricard point to a strong recovery in brand fortunes for both parties. In the three months ending September 30 Diageo’s net sales were at £2.063 billion, 5% up on an organic basis from the £1.946bn posted in the same period last year. The more...

Please let the good times roll

The 2009 tallies in the Brand Champions League make for grim reading as the global economic downturn took a big bite out of all the major brands – no category was immune to the downturn. Patience Gould reports The Brand Champions League for 2009 tells its own story with virtually all the more...

Jameson expands its offering and underlines its dominance

Patience Gould checks out the Jameson act to date. Billed as the fastest growing premium spirits brand, the world has been its oyster – but all this is about to change.    While Vodka continues to steal the show, and rum as well as Tequila continue to be touted as the future more...