Ron Botran releases Reserva Blanca rum

10th October, 2012 by Becky Paskin

Guatemalan rum producer Ron Botran is to release a new Reserva Blanca variety in selected markets next year as it ramps up its global visibility with a new marketing strategy.

Botran rums Botran Reserva Blanca

Botran Reserva Blanca (far left), has been given a soft launch in the UK during London Cocktail Week

Following a soft launch this week during London Cocktail Week, the new Ron Botran Reserva Blanca will join the family’s existing range of aged rums – Ron Botran Reserva and Ron Botran Solera 1893 – in the US, UK, Germany and travel retail.

Having also been aged using the solera technique, Ron Botran Reserva Blanca has been charcoal filtered to remove the colour but withholds the complex woody and dried fruit notes associated with aged rum.

Ron Botran, a family owned company, claims the new addition helps fill a gap in the market for a quality white rum.

“We are communicating to bartenders to upgrade their experience of white rum with the Reserva Blanca,” said Isabel Botran, director of Botran rum. “We believe our product provides the ultimate cocktail experience, but can also be enjoyed as a sipping rum with a cube of ice. There aren’t many white rums out there that can be drunk in that way.”

While some stocks of Botran Reserva Blanca are available now, the new product is not launching officially until early next year, with a price point described as “mid-range but competitive”.

To coincide with the launch, Botran will be embarking on a targeted marketing campaign to raise awareness of the brand in its key markets, while conducting “heavy sampling” in the on-trade and specialist retailers.

“We’ve been making rum for years but now we have decided to expand, especially in the UK,” added Botran.

The rum will be debuting at Rumfest, a UK consumer rum event, on 13 and 14 October.

Leave a Reply

If that's interesting, how about these?

White Lyan crafts revolutionary new drinks menu

White Lyan is readying to launch a new cocktail menu alongside its own beer and more...

Sierra Tequila reveals coffee-flavoured liqueur

As the trend for coffee-flavoured spirits continues Sierra Tequila has unveiled more...

Callooh Callay to launch sister site Little Bat

The team behind London watering hole Callooh Callay will open a second bar more...

Baijiu Cocktail Week gears up for a third year

Bars throughout London are preparing to celebrate China’s leading local more...

Trinidad triumphs at Angostura GCC

Trinidadian bartender Neal Ramdhan has won the 2016 Angostura Global Cocktail more...

The fastest growing spirits in the US

For both established and fledgling brands, the US is the Holy Grail of all more...

Glasgow Distillery Co. releases second Prometheus variant

Following the launch of its inaugural expression last year, The Glasgow more...

Cocktails in the City returns for 2016

Following last year's success, multi-city UK festival Cocktails in the City is more...

Top 10 best value for money Tequilas

As a new wave of agave aficionados express interest in the category, producers more...

Don Q aims to 'elevate' rum with new launches

Don Q is gearing up to release two new rum expressions later this year, more...

Hottest bar openings in January 2016

A drinking den inspired by France's iconic queen Marie Antoinette, an more...

Sobieski launches 'rare' Dankowski rye vodka

Imperial Brands-owned Sobieski Vodka has launched an expression made using 100% more...

The week in pictures

What a week it's been with Justin Timberlake shaking things up behind the bar, more...

Top 10 Valentine's Day cocktails in London

If you're loved-up and live in London, why not celebrate Valentine's Day with more...

Michter’s Distillery bottles first 10yo rye since 2014

Kentucky-based Michter’s Distillery will launch another batch of Michter's 10 more...

Beefeater unveils Burrough’s Reserve Edition 2

Beefeater launched a new cask-rested gin expression, Beefeater Burrough’s more...

The week in pictures

In just one week we've crammed in barrel-aged cocktails at Big Easy, delectable more...

Shortcross gin maker launches aged expression

Ireland’s Rademon Estate Distillery has launched a cask-aged version of its more...

Santamanía enters Australian market

Madrid distillery Santamanía has partnered with an Australian producer to more...

Perth distillery unveils 'first' quinoa spirit

A distillery in Perth is preparing to launch what is thought to be more...