SB Picks: Our guide to London Cocktail Week

28th September, 2012 by Becky Paskin - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11

London Cocktail Week is back for another year, this time setting up shop in and around Seven Dials in Covent Garden, and promising an exciting line-up of masterclasses, seminars and tastings to make any bartender froth at the mouth.

London Cocktail Week 2012

London Cocktail Week 2012 promises to be the highlight in the city’s drinking calendar

Running for one week from 8-14 October, London Cocktail Week must be the highlight in the capital’s drinking calendar.

This year will see Seven Dials play host to a series of pop-up bars, from the likes of Ginstitute, Smatt’s Rum & Ice Cream Shack, the Fever Tree Botanical Bicycle, Buffalo Trace’s The Bourbon Empire and Edinburgh fave Bon Vivant.

The Bacardi Brown-Forman Brands’ Training Team will also be setting up shop in their Home of Cocktail Culture pop-up at 9 Mercer Street, providing some pretty interesting masterclasses and talks. The team will also be on hand throughout the week to provide trade visitors with advice and tastings.

In addition, the week-long event will play host to a few cocktail competition UK finals, including the Monin Cocktail Cup (10 October) and the Beefeater 24 Perfect Host Cocktail Competition (11 October), both of which are free for visitors to pop by and cheer on their fellow bartenders.

Our highlight however has to be the Angostura aromatic bitters masterclass with The Maestro, Salvatore Calabrese. A free event, attendees will walk away having been taught by one of London’s greatest mixologists, and will have a certificate and gift to prove it.

Cocktail Tours of London

The team over at Diffords Guide, the organisers of London Cocktail Week, have hand-picked a selection of London’s best bars they recommend visiting. Those interested in sampling some of the city’s best drinking joints can visit www.londoncocktailweek.com for bar maps of several areas of London. Every bar on the map will be offering £4 cocktails to those wearing a London Cocktail Week wristband.

Wristbands are available to trade only who have registered their details at the website address above using the code ‘TR4D3’, and allow wearers entry to some of the most exclusive events during the week. They can be picked up in advance from 15 Shorts Gardens, WC2H 9AT on 7 October.

If all this seems like a bit too much to take in, and having visited the organiser’s website you’re feeling a bit perplexed as to what you should visit, don’t worry. We’ve raked through the exhaustive list and hand-picked the most interesting and worthwhile events for bartenders to attend.

If it all still seems like hard work, just remember the advice from those visiting Tales of the Cocktail in New Orleans this year: “Use your daytime to go to seminars, masterclasses and tastings, but mind how much you drink. That’s what the evenings are there for.”

Leave a Reply

If that's interesting, how about these?

HMS Host opens Bourbon ‘destination’

Travel F&B operator HMS Host has opened Book & Bourbon – Southern Kitchen at more...

Glenlivet gets 'Reserve and Collect' service in TR

Pernod Ricard Travel Retail EMEA has strengthened its e-commerce offering with more...

Millennial health fad spurs 'hard liquor halo'

As millennials cut back on the amount they drink, there are increasing more...

D1 London gin and vodka to enter Chinese market

D1 London Spirits is set to launch its London Gin and Potato Vodka in China, in more...

Beam Suntory partners with Chicago Cubs

US baseball team Chicago Cubs has announced Beam Suntory as its official more...

The week in pictures

To welcome in the new year Cîroc Vodka threw a lavish star-studded do, more...

The week in pictures

This week Bunga Bunga Covent Garden threw a star-studded bash, fashion design more...

Bacardi GTR brings rum focus to Malaga

Bacardi Global Travel Retail has teamed up with Dufry-owned World Duty Free to more...

Top 10 'top 10s' of 2016

Top tips for hangovers, the most unusual whisky cask finishes and family-owned more...

Tales on Tour announces Edinburgh seminars

The organisers of Tales of the Cocktail have released a list of seminars ahead more...

Dubai Duty Free 2016 sales reach US$1.85bn

Dubai Duty Free saw annual sales of US$1.85 billion in 2016, with liquor more...

Patrón Perfectionists finalists announced

Seven international bartenders will battle it out at the inaugural grand final more...

Irish whiskey exports 'to double' by 2020

Exports of Irish whiskey increased by an estimated 8% in 2016 to €505 million more...

Black Cow vodka opens distillery to public

Black Cow Pure Milk Vodka, the world's “first” vodka made entirely from more...

Bacardi marks musical roots with Major Lazer

Bacardi has joined forces with music trio Major Lazer to launch 'The Sound of more...

AB InBev and Keurig create home booze maker

Brewer Anheuser-Busch InBev and coffee maker Keurig Green Mountain have more...

Mr Fogg's creates 'first' space cocktail

London bar Mr Fogg’s Residence has teamed up with food and drink innovation more...

London bar hosts first BlackTail residency

The Bloomsbury Club Bar in London is readying to host the "first ever" more...

Unmissable spirits industry events in 2017

It’s time to make plans for the rest of the year: The Spirits Business lines more...

Cannabis-based booze to be 'biggest disruptor ever'

In November 2016 a fresh wave of cannabis legalisation spread throughout the more...