Behind the Bottle: An Exploration of Trends in the Spirits Category

Millennials are show-offs when buying spirits

Millennials “like showing off” when it comes to spirits but brand loyalty remains high among this demographic, according to new market research

Millennials are show-offs when buying spirits

Millennials “like showing off” when it comes to spirits but brand loyalty remains high among this demographic, according to new market research

Millennials are show-offs when buying spirits

Millennials “like showing off” when it comes to spirits but brand loyalty remains high among this demographic, according to new market research

Millennials are show-offs when buying spirits

Millennials “like showing off” when it comes to spirits but brand loyalty remains high among this demographic, according to new market research

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