Behind the Bottle: An Exploration of Trends in the Spirits Category

Millennials are show-offs when buying spirits
Millennials “like showing off” when it comes to spirits but brand loyalty remains high among this demographic, according to new market research

Millennials are show-offs when buying spirits
Millennials “like showing off” when it comes to spirits but brand loyalty remains high among this demographic, according to new market research

Millennials are show-offs when buying spirits
Millennials “like showing off” when it comes to spirits but brand loyalty remains high among this demographic, according to new market research

Millennials are show-offs when buying spirits
Millennials “like showing off” when it comes to spirits but brand loyalty remains high among this demographic, according to new market research