How low-and-no brands could reshape the alcohol sector

Despite fears drinkers would hit the hard stuff at the start of lockdown, many switched to low- and no-alcohol serves for health and wellness purposes. The Spirits Business looks at how this burgeoning sector has welcomed them

A drink with… Lou Bank, Sacred

When he’s not co‐hosting podcast Agave Road Trip, the founder of non‐profit Sacred is working hard to support rural Mexican communities

What’s on this weekend

This weekend drinkers can indulge in a coffee-fuelled masterclass from Jägermeister and a virtual concert from Crown Royal, while bartenders across the globe can enter the Patrón Perfectionists cocktail competition

Will celebrity-backed Tequila brands succeed?

Celebrities such as The Rock and George Clooney have helped the stratospheric rise in popularity of Tequila and other agave spirits. But canny consumers will discern whether the stars have a real passion for the spirit

The big interview: Jeff Kozak, Whistlepig

Leaving the powerhouse of Diageo for a small startup took courage, but Jeff Kozak, CEO of whiskey brand Whistlepig, has made a real success of things

Top 10 award-winning spirits for spring

As spring hits consumers north of the equator, we reveal some of the best bottlings that scored top medals in our seasonal blind tasting

Top 10 award-winning tonics and mixers

As drinkers seek flavourful and low-calorie options to pair with their spirits, tonic and mixer producers have created plenty of choice when it comes to high-quality offerings. We present some of the top medal winners from our inaugural blind tasting

What’s on this weekend

As bars in England prepare to reopen for outdoor service we round up the top venues to visit, while drinkers across the globe can watch a Jack Daniel’s documentary this weekend

How major investments will shape alcohol e-commerce

A side effect of the pandemic in the US has been the boom in alcohol e-commerce, with major firms such as Uber recognising its potential. The Spirits Business analyses the latest investments in the sector and how they could shape the online space

SB meets… Jean-Sébastien Robicquet, Maison Villevert

The master distiller and founder of G’Vine owner Maison Villevert tells us about his plans to establish new distribution arms and the company’s ambition to become a key player in French whisky

Top 10 spirits launches in March 2021

A sunset-inspired Bombay Sapphire gin, a Haig Club spirit drink and Hornitos’ hard seltzer range made our pick of the best new products last month

Giulia Cuccurullo: the art of perfection

Bartender Giulia Cuccurullo, the winner of the 2020 Patrón Perfectionists Cocktail Competition, tells The Spirits Business how she faced her fears to triumph

Top 10 spirits marketing moves in March 2021

From Fever-Tree’s Tiny Forest project in London to a new heritage-inspired campaign from Finlandia vodka, these were some of the most creative brand initiatives last month

Spirits Business TV

The Prince of Wales recorded a message of support for the UK hospitality industry, stressing the “invaluable service” the sector provides and that “we need you all badly” following months of on-trade closures

A complaint that claimed a Laphroaig advert linked alcohol to sexual activity has not been upheld

SB Social Media

[ism-social-followers list='fb,tw,instagram,li,pt' template='ism_template_3' list_align='horizontal' display_counts='false' display_full_name='false' display_sublabel=1 ]