Lee Applbaum on breathing new life into Grey Goose

As Grey Goose embarks on an exciting new chapter, The Spirits Business speaks to its marketing head, Lee Applbaum, about the need to revitalise super-premium vodka

The week in pictures

While the drinks industry was busy shaking up sustainable cocktails in preparation for World Earth Day, more than 50 sausage dogs waddled their way to Scotland’s Persie Distillery to celebrate the launch of Dachshund Gin Liqueur

Spirits with shocking ingredients

Beaver secretion, scorpions and elephant dung are just some of the outlandish ingredients used in spirits. We take a look at the brands that have taken bold moves when it comes to selecting weird substances for production

Scarfes Bar unveils music-inspired cocktails

Scarfes Bar at the five-star Rosewood London hotel has launched a new cocktail menu inspired by nine musical genres and featuring “never seen before” caricatures from artist Gerald Scarfe

Keepers of the Quaich names new Masters

Global Scotch whisky society Keepers of the Quaich has revealed the latest members who have been bestowed with the revered title of Master. SB shines a spotlight on the five new Masters

The week in pictures

In a week that saw excavations begin at the site of Scotland’s oldest legal distillery, Diageo prepared cocktails fit for the Mother of Dragons and London’s Punch Room unveiled its elements-inspired cocktail menu

BrewDog Distilling MD on bringing ‘punk attitude’ to Scotch

Free from the comparatively straight-laced confines of Diageo, David Gates is relishing his new role as head of BrewDog’s spirits unit. In line with the brewer’s disruptive ethos, he has big plans to shake up the Scotch world

Distilleries leading the way in sustainability

As the world embraces more sustainable practices, SB takes a look at the distilleries that are going to great lengths to become more green

Taste top tipples at The Wine & Spirits Show

Two of the highest-awarded products from the 2018 Global Spirits Masters competitions will be available to taste at The Wine & Spirits Show in London this week

Spirits Master: Mezcal Koch El Tepeztate

In the first instalment of SB’s new series of articles celebrating some of the world’s best-tasting spirits, we shine a light on a terroir-focused mezcal

Top spirits books for spring 2019

As we head into the warmer months, what better way to pass the time than with a good book? Here’s our pick of the top tomes for spring, including a guide to Scottish gins and a manual on vermouth

The week in pictures

This week in spirits: Paris bar Little Red Door unveiled a word-inspired cocktail menu, Italian liqueur brand Italicus launched its latest drinks competition and Diageo extended the loan of its Claive Vidiz whisky collection

Orlando Marzo: ‘Education is so important for bartenders’

Australia-based Italian Orlando Marzo beat bartenders from across the globe in the Diageo World Class cocktail competition. SB chats to the 2018 victor

Spirits Business TV

Pernod Ricard-owned Martell Cognac has launched an interactive talk show to highlight creatives across the worlds of music, art and entertainment

To celebrate the launch of its recently unveiled Double Double range, Bacardi-owned Dewar’s has partnered with actor Tuppence Middleton to create a short film

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