Redbreast and Andrew Scott unveil new campaign
Irish Distillers-owned Redbreast has rekindled its partnership with Fleabag actor Andrew Scott for its new ‘Quite the Find’ campaign.
The pair debuted their partnership in February 2025, launching the ‘Redbreast Unhidden’ platform in cooperation with the SXSW Film & TV Festival 2025, held in Austin, Texas, from 7-15 March.
The new global campaign, ‘Quite the Find’, features the Bafta Award-winning Irish actor encouraging audiences to dig deeper to unearth ‘something amazing’ with Redbreast whiskey.
In addition, the campaign spotlights short film formats, highlighting the brand’s inaugural short film competition – the Redbreast Unhidden Award.
Speaking of his role in the launch of ‘Redbreast Unhidden’ last month and the wider ‘Quite the Find’ brand campaign, Scott, brand ambassador for Redbreast Irish Whiskey, commented: “I’m delighted to be partnering with Redbreast on this campaign to encourage creativity and discovery worldwide.
“It’s been really fun to be part of, especially given their initiative to encourage filmmakers of the future, whose voices need to be supported now more than ever.”
Redbreast and Scott have debuted a new campaign film across the brand’s social channels to kick off the launch.
The 30-second spot was created in partnership with Merman Branded, the commercial division of Merman TV, a production company co-founded by Sharon Horgan, a fellow Irish Emmy and Bafta winner.
The campaign was directed by Margot Bowman and was overseen by cinematographer Jamie Ramsay, who previously collaborated with Scott on the 2024 film All of Us Strangers.
Nodjame Fouad, Irish Distillers CEO, said: “Redbreast, as the world’s most-awarded single pot still whiskey, is celebrated for its unparalleled complexity, richness, and its signature influence of sherry cask maturation.
“Through our exciting partnership with the immensely talented Andrew Scott, we invite whiskey enthusiasts and newcomers alike to explore the art of discovery – a journey that celebrates craftsmanship, character, and the timeless stories found in every drop of Redbreast.”
The new brand campaign is live in Ireland and will roll out to international markets later this year.
Last year, the Irish whiskey brand unveiled the second permanent expression in its Iberian Series, the Cuatro Barriles Edition, for global travel retail.
To watch the 30-second spot, click below.
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