Bombay Sapphire kicks off winter activity
Bombay Sapphire has collaborated with artists and designers to recreate “traditional” festive gifts, at the same time rolling out a selection of cocktails and a new campaign.
As part of its wider Christmas campaign, The Bombay Sapphire Collection, the brand will partner with artists and designers to reimagine festive gifting such as candles, crackers and Christmas baubles.
In the lead-up to Christmas a new creation will be revealed on a weekly basis, with consumers given the chance to win through Bombay’s social media channels.
The brand has also unveiled a selection of festive gin cocktails modelled on popular winter serves – such as the Hot Gin Mocha, a blend of Bombay Sapphire, Crème de Cacao and three shots of strong espresso; and the Spiced Apple Warmer, with gin, hot apple juice and cinnamon.
Bombay has also crafted a series of season gin and tonic twists, featuring flavours such as cranberry, pine and clementine.
Bombay Sapphire brand ambassador, Renaud de Bosredon, said: “We have taken inspiration from popular cocktails, such as the espresso martini, to make something new for bartenders and consumers this winter.
“With the gin craze showing no signs of slowing down we want to keep inspiring the trade with our creations to show, that even though there is always the moment for the perfect gin and tonic, the quality of Bombay Sapphire and its balanced use of botanicals means it can be used to make some beautiful serves.
“There is no better time of year than Christmas with its multitude of flavour associations to have some fun and show the artistry and versatility of our gin.”
The serves will be promoted across the brand’s social media channels via a series of ‘how-to’ videos to encourage the trade and consumers to recreate them in their outlets or at home.
In addition, Bombay Sapphire has also revealed a new advertising campaign that depicts its bottle surrounded by snowing sapphires.
The advert will go live from the end of November across digital, out of home and print to ensure the brand is “at the forefront of consumers’ minds” during the Christmas trading period.
John Grieveson, global vice president for Bombay Sapphire, said: “Bombay Sapphire has never been a brand to accept the status quo and we have been widely credited with re-inventing a once-struggling gin category through our iconic blue bottle and unique vapour infusion process.
“With +17.7% value growth in the on-trade and +21.6 value growth in the off-trade, this campaign sees us take our winter activity far beyond the next level to build awareness during this period, inspire the trade and consumers to consider new traditions this Christmas, whether through gifting Bombay or delighting guests with our new festive drinks.”
