Kahlúa unveils ‘world’s most indulgent Espresso Martini’
Coffee liqueur Kahlúa has teamed up with confectionery brand Tony’s Chocolonely to create a never-seen-before Espresso Martini glass made entirely of milk chocolate.
Dubbed the ‘Kahlúa Espresso MarTony’, the move sees the two brands come together to create the ‘ultimate adult treat’, after a survey of 2,000 UK adults conducted by agency OnePoll found that a quarter of Brits do not think they treat themselves enough.
Craig van Niekerk, vice-president of marketing for Kahlúa, said: “Indulgence should be sweet, so we’ve teamed up with Tony’s Chocolonely to stop Brits feeling torn between their two favourite treats. With the Kahlúa Espresso MarTony, we’re stirring up the best of both worlds so cocktail lovers can enjoy their creamy cocktail and the glass itself. Will you sip, or will you bite? Why not both!”
This limited edition chocolate glass will be exclusively available at Dirty Martini Bishopsgate in London over the Bank Holiday weekend (18-21 April).
The vessel is made of 100% Tony’s Chocolonely milk chocolate, and there is no alcohol present in the recipe. The cocktail itself, however, is comprised of Absolut vodka, Kahlúa and espresso.
The first 10 customers to order a Kahlúa Espresso MarTony on each day of the Bank Holiday will receive the cocktail served in the Tony’s Chocolonely milk chocolate MarTony glass.
Meanwhile for ‘choc-tail lovers’ who can’t visit Bishopsgate over the weekend, the Kahlúa Espresso MarTony cocktail will be available at Dirty Martini venues nationwide for one month from Thursday 17 April, however the cocktail will not be served in the chocolate glassware but instead will be accompanied by a 50g bar of Tony’s Chocolonely milk chocolate.
The cocktail is priced from £12 (US$16) per serve.
Nicola Matthews, UK and Ireland head of marketing at Tony’s Chocolonely, said: “We’re beyond excited to team up with Kahlúa to bring the ultimate indulgence to both chocolate and cocktail lovers. Together, we’ve shaken up something truly special: the Espresso MarTony. It’s bold, delicious and a lil’ bit unexpected, just how we like it. We can’t wait for people to sip it, bite it, and fall in love with it.”
Kahlúa’s stablemate Malibu recently launched a campaign featuring Succession actor Brian Cox, which encourages work-life balance.
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