Diddy releases short film for Cîroc Vodka

Sean ‘Diddy’ Combs and rapper French Montana have launched a motivational short film for Cîroc to “inspire and empower” the next generation of entrepreneurs.

P. Diddy’s latest campaign aims to inspire the next generation to follow their dreams

Cîroc Vodka’s ‘Let’s Get It’ campaign will launch with a two-minute video on billboard.com aimed at inspiring the next generation to ‘Get It’. The creative focuses on the iconic “circumflex,” which symbolises upward mobility, aspiration and the brand’s French heritage.

The short film is narrated by Combs and features DJ Khaled and French Montana to tell the story of Combs’ business success, highlighting the grit and glam of his journey.

Combs said: “I grew up wanting to change the world. Now I want to inspire and empower the next generation to dream big, work hard, and make their own success.

“I am using my story to encourage others to follow their dreams and achieve greatness, and together with Cîroc, fuelling the spirit of the hustle and celebrating the journey.”

The film celebrates the determination and passion of rising stars and talented entrepreneurs including designer Chris Stamp, accessories designers and DJs Coco and Breezy, jewellery designer and beauty entrepreneur Kristen Crawley, and New York Harlem Dance Legend Nikko.

‘Let’s Get It’ is much more than a campaign,” said Ryan Robertson, Cîroc brand director. “It is the start of a new movement – a rallying cry – to empower hard workers and dreamers to make their mark on the world.”

‘Let’s Get It’ begins airing 5 September on CNN, Bravo, CNBC, USA, BET, VH1, TV1, REVOLT. The brand will release a follow-up spot later this month that will focus on the career of DJ Khaled.