Madonna and Smirnoff: chapter 2

The winner of the Smirnoff Nightlife Exchange Project will star alongside Madonna at the Bridgestone Super Bowl Halftime Show on February 5.

Madonna’s involvement with Diageo’s Smirnoff began in 2010 when Madonna selected Lil Buck as the winner of the Smirnoff Nightlife Exchange Project, the prize of which included a chance to join Madonna’s dance crew.

“Joining Madonna’s dance crew has been a dream come true. I have already learnt so much and can not thank Smirnoff enough for this life-changing opportunity,” commented Lil Buck.

Smirnoff will also feature in the video for Madonna’s as yet unreleased debut single “Give me all your Luvin” from her new album MDNA, as the singer’s drink of choice at the bar.

The video will air on February 3 on YouTube, and three days later on February 6 on the Smirnoff Facebook page.

Simon Burch, global brand director for The SmirnoffCo.said: “Smirnoff celebrates unique, one-of-a-kind experiences and the people around the world who bring these experiences to life. Partnering with Madonna has been extraordinary and we are thrilled to deepen the partnership supporting the release of MDNA and “Give Me All Your Luvin.”