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Ex-Campari CEO Matteo Fantacchiotti joins Decant

Decant Index owner and online retailer Decant Group has appointed Matteo Fantacchiotti, former CEO of Campari Group, to its board as a non-executive director.

Decant Group Matteo Fantacchiotti
Matteo Fantacchiotti brings more than two decades of experience to the Decant Group’s board

Fantacchiotti joins the business as it continues to scale its international footprint and reinforce its leadership across collectables and consumption in the global drinks market.

Commenting on his appointment, Fantacchiotti said: “Throughout my career, I’ve been deeply involved in the inception and development of direct-to-consumer high-end spirits and private cask programmes targeting collectors and investors. A field very close to my heart, but I admit is often held back by complexity and unstructured processes.

“I believe Decant Group’s proprietary technology and platform can transform this space – bringing professionalism, control, and ease of management, while unlocking real value for buyers, sellers, and brand owners.

He continued: “With its user-friendly and gamified experience, Decant Index can also bring new audiences into the category, and elevate these rare gems in the same way that technology has reshaped access and value creation in other luxury segments such as watches and fashion.”

Fantacchiotti brings more than two decades of experience in the alcohol industry to the board, having previously held senior roles at Campari Group, Diageo, and Pernod Ricard.

He resigned from his role as CEO of Campari Group in September 2024 after fewer than six months, citing personal reasons. Prior to the CEO role, Fantacchiotti led the company’s Asia Pacific division and acted as group deputy CEO.

Last year, he joined Cygnet Gin as its partner and chairman.

According to Decant Group, Fantacchiotti has a deep understanding of luxury consumers and the commercial dynamics of the premium spirits market, particularly in Asia and the US.

Alistair Moncrieff, co-founder of Decant Group, explained: “When adding to our board, it was important we started as we meant to go on with the highest calibre of individuals. Matteo’s experience speaks for itself holding some of the highest positions at some of the largest drinks companies in the world.

“Matteo coming on board and believing in the vision of Decant Index reconfirms the real need for what we are building at Decant Index, a true marketplace for collectable spirits and wine. With Matteo’s appointment, Decant Group strengthens its ambition to redefine the way fine wine and spirits are collected, traded, and enjoyed globally.”

Earlier this year, Decant Group raised US$1.15 million in equity to fuel its expansion in the US and UK.

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