Gallo’s hard lemonade RTD hits 1m cases
Vodka-based Lucky One Lemonade has surpassed one million nine-litre cases just seven months after the brand’s launch.
Californian wine and spirits producer and distributor Gallo unveiled a range of vodka-based, ready-to-drink (RTD) canned lemonades in April, called Lucky One.
Gallo confirmed the brand “scaled faster in its first year” than its hard seltzer brand High Noon. As of November 2025, Lucky One has surpassed one million nine-litre cases.
“Great taste, combined with a culturally relevant partner in viral dog influencer Miss Peaches and a purpose-driven approach to help rescue dogs in need, has helped the brand become the #2 spirits-based lemonade RTD brand in just seven months,” said Britt West, chief commercial officer of Gallo Wine & Spirits.
Citing IRI data for the US off-trade for the year to 28 September 2025, Lucky One is only behind Surfside as the second biggest-selling spirits-based lemonade RTD brand. It has surpassed the likes of Sun Cruiser, Mike’s Hard Lemonade and Simply Spiked Lemonade, Gallo noted, based on IRI data.
“The brand is also bringing new consumers into the category – 64% of dollars are coming from buyers new to hard lemonade,” West pointed out, citing data from an unnamed US retailer.
Gallo saw the opportunity to “disrupt the hard lemonade category with a premium, spirits-based offering”.
Surfside has been a major success story in this segment, with sales soaring by triple digits since its launch at the end of 2022. The RTD’s sales grew by 270.5% in 2024 to reach 4.7m nine‐litre cases, up from 1.3m in 2023, as disclosed in The Brand Champions 2025 report.
The Lucky One range includes four non-carbonated flavours at 4.5% ABV: Original, Peach, Blueberry, and Raspberry.
Offered in 355ml cans, each Lucky One Lemonade contains 100 calories, is gluten-free and made with no added sugar, artificial flavours, or high-fructose corn syrup.
High Noon trumps Truly
In addition, High Noon outperformed Truly in 2025 to become the second-biggest hard seltzer brand in dollar share in the US, after White Claw. It also remains the nation’s leading spirits-based seltzer with more than 65% of category share.
High Noon was launched in 2019 as a vodka-based seltzer and has since expanded to include a Tequila-based line and a vodka iced tea range.
It became the leading spirits brand by volume in the US in 2023. Last year, High Noon sold 23.4m nine-litre cases, data from The Brand Champions 2025 report revealed.
“We see an opportunity in particular for High Noon Tequila Seltzer,” said West. “Canned Tequila RTDs are up 23% versus a year ago and we have a strong offering and position within the category with 27% share of Tequila RTD category and nearly 92% of the Tequila seltzer category.”
RTD brand VMC, created by Casa Lumbre in partnership with boxer Saúl ‘Canelo’ Álvarez, is also growing in popularity among the Hispanic community in the US. The Tequila-based RTD made its US debut in 2023 through Gallo, following its launch in Mexico the previous year.
West said about VMC: “We’re seeing incredible success – it’s the number one RTD brand in Hispanic grocery in California and ranks among the top nine RTD brands by dollar nationally [Circana IRI data].”
Meanwhile, Gallo-owned canned cocktail brand Salt Point has seen its sales surge by 88% in the year to date, West noted. This was driven by California and the Pacific Northwest.
West said the brand has “90% higher dollar sales per point per item than category leader Cutwater”, citing IRI data for the 52 weeks ending 19 October 2025.
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