Licor Beirão ups the ante in the Netherlands
Following Licor Beirão’s launch in the Dutch market last year, Casa Redondo has teamed up with A Brand New Day (ABND) on a new TV campaign.
The firm revealed it has had a successful first year in the Netherlands, marked by ‘strong results’ and consumer engagement, following its launch in the nation in partnership with distributor ABND.
Daniel Redondo, CEO of Casa Redondo, said: “This was the first time Licor Beirão developed a campaign entirely conceived and produced for an international market. It was a natural step in our mission to take the soul of Portugal to the world — with authenticity, good cheer, and of course, a glass of Beirão in hand.
“We want to be globally recognised as the iconic Portuguese liqueur that brings people together in genuine, shared moments – just as we’ve done for generations in Portugal.”
Last year, the investment in the Dutch market was highlighted by the brand’s first campaign outside of Portugal. The campaign is said to have maintained a strong television presence and ‘significantly’ enhanced Licor Beirão’s activation at festivals and business-to-business events.
The campaign’s goal was to apply ‘liquid on lips’ at high-visibility events such as Discodip, Lepeltje Lepeltje, and Best Kept Secret.
Bob Valentijn, marketing director at ABND, added: “It brought us great joy to introduce Licor Beirão to the Dutch public together with the team at Casa Redondo. We’ve received a lot of positive feedback on the product’s exceptional taste and the already iconic TV campaign and activations.
“The collaboration with Casa Redondo was fantastic, not only because our company cultures were a great fit, but also because we were able to move quickly together and bring relevance to our target audience.”
The brand will launch an extensive communication and activation plan for the summer in the Netherlands this year.
Earlier this year, Licor Beirão debuted in Peru, Luxembourg, and Belgium.
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