Arkay offers free advertising in Times Square
Alcohol-free ‘spirits’ maker Arkay Beverages is inviting zero-proof brands from around the world to advertise in its Times Square spot – for free.
The idea is to ‘join forces in promoting a smarter, healthier way to drink’.
The brand said: “The more we are, the better it is. Competitors are welcome – let’s make a better world together.”
Arkay spent US$6 million on its most recent campaign in Times Square, which debuted at the beginning of July. The move followed the brand receiving US$150 million from Mexican conglomerate Licor Zone.
The digital billboard rotates every two minutes and is viewed by more than 300,000 people daily.
The brand is now inviting other zero-proof beverage companies to feature their products alongside Arkay’s. The offer is open to alcohol-free ‘spirits’, functional beverages, and any brand that ‘promotes conscious, responsible drinking’.
“At Arkay, our mission has always been to revolutionise the drinking experience,” said Reynald Vito Grattagliano, founder of Arkay Beverages. “This isn’t about competition – it’s about collaboration. The more brands we showcase, the more consumers understand that zero-proof is not just a trend – it’s the future.
“We are on a mission to help people stay sober – to become better individuals, better fathers, and better human beings.
“Arkay is about more than what’s in the glass. It’s about giving people the freedom to enjoy life without compromising their health, values, or relationships.”
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