Jägermeister completes €6.7m expansion
Mast-Jägermeister has invested €6.7 million (US$7.7 million) to expand production at its headquarters in Wolfenbüttel, Germany.
After eight months of construction, the facility’s new maceration area officially opened for operation yesterday (3 June).
The investment is part of Mast-Jägermeister’s development of its production infrastructure, enabling the company to respond flexibly to future market needs.
The new facility at the Wolfenbüttel site includes eight modern maceration vessels and an additional eight collection tanks. A portion of the existing building was converted to house these new tanks, which have been installed in an area of approximately 550 square metres.
Florian Rehm, entrepreneur and chairman of the supervisory board of Mast-Jägermeister, commented: “Wolfenbüttel is our home – this is where our roots lie and where we are shaping the future of the Jägermeister brand.
“With the new maceration plant, we are consciously investing in our headquarters. This is not only a clear commitment to the region, but also a signal to our employees: we stand by our traditional location – today and tomorrow.”
Jägermeister herbal liqueur was introduced more than 90 years ago, and maceration is a central part of its production.
The liqueur is made from 56 natural ingredients, including herbs, flowers, roots, and fruits, that are carefully controlled, ground, and mixed with an alcohol-water solution. This extraction process, known as cold maceration, takes place at room temperature and lasts several weeks.
The result is high-quality macerates that are combined to create the Jägermeister base, which is then aged for several months in oak barrels.
The introduction of the new maceration area is said to signify a major technological improvement, featuring enhanced geometry and an automated cleaning system that guarantees maximum process stability.
Christopher Ratsch, member of the executive board at Mast-Jägermeister, said: “We are not only investing in technology, but also in trust – the trust of our employees, our region and our consumers worldwide in a product that has stood for the highest quality for 90 years.”
Last month, the company reported a 10% net sales drop in 2024 due to a weak consumer climate and a ‘shrinking’ spirits market.
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