‘Anything goes’ in Casamigos campaign
Casamigos Tequila has unveiled its latest global creative campaign, ‘Anything Goes with My Casamigos’, which aims to celebrate unexpected connections and friendship.
The brand developed the campaign, which is described as bold, bright, and fun, in partnership with creative agency Accomplice and director Alex Prager. It celebrates unexpected connections and friendship, highlighting the ease and approachability of the brand’s spirit.
“Casamigos has always been warm and inviting – from its name, which means ‘house of friends’, to the versatile and inviting nature of its liquid,” said Sophie Kelly, global head of agave spirits. “The perfect Tequila to be enjoyed in effortless moments with friends.
“The new campaign stands out within the Tequila category and invites people into a world full of character, celebrating the promise of adventure.”
The hero film brings consumers into Casamigos’ House of Friends, a world where there are no strangers, only friends you’ve yet to meet.
In the series, viewers are introduced to a cast of characterful friends, including The Cowboy, The Movie Star and The Big Shot.
Director Alex Prager added: “I really enjoyed working with Casamigos because I was able to cultivate distinct characters and evoke something more theatrical and playful, bringing a spirit of old Hollywood musicals to life.
“What interested me was creating this stylised world where personalities could interact in unexpected ways, while still capturing those authentic moments of connection. The rich visual narrative allowed me to play with colour and composition in a way that feels both timeless and contemporary.”
The 360º integrated marketing campaign launched with a 30-second hero spot, plus a full suite of social and digital assets, along with robust media plans including linear and streaming TV, digital, and out-of-home (OOH).
The campaign will be supported through cultural partnerships and spaces where it can ‘come to life’ for consumers across North and Central America, Australia, Great Britain and European markets.
“This campaign is a fresh and magnetic take on a brand that truly inspires you to appreciate the joy of friendship. It’s an incredibly exciting time to work on Casamigos,” said Mark Hunter, co-founder and COO at Accomplice.
Throughout the summer and beyond, Casamigos will continue to celebrate these moments with friends throughout ‘iconic’ social celebrations.
Furthermore, the brand will also be gearing up for its upcoming debut as the Official Tequila Supporter in North America of the FIFA World Cup 2026.
To watch the 30-second spot, click below.
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