Stock Spirits launches Limoncè Aperitivo
European beverage company Stock Spirits has entered the lower-alcohol market with Limoncè Aperitivo.
Made with 100% Sicilian Femminello lemons with a ‘near-artisanal production process’, the new liqueur is free from artificial additives and offered at 14.8% ABV.
Backed by a multi-million-euro investment, Limoncè Aperitivo is said to be one of the company’s most significant launches.
The new product celebrates Italian aperitivo culture and caters to consumers’ shifting preferences for lower-alcohol options and Italian lemon aperitifs.
Jean-Christophe Coutures, CEO of Stock Spirits, commented: “The launch of Limoncè Aperitivo is a bold step forward in our ambition to become the leading mainstream spirits company in Europe by 2027.
“This product strengthens our entrance into the dynamic aperitivo category and reflects how we are innovating our product portfolio to meet changing consumer demands while continuing to drive growth across our key markets.”
Designed for crafting cocktails, the liqueur is launched alongside a signature drink, the Limoncè Spritz. The cocktail campaign intends to inspire consumers and engage trade partners.
The launch will be supported by a comprehensive marketing campaign across Stock Spirits’ international markets, including digital advertising, on- and off-trade activations, and experiential events.
The new product was created in partnership with Milan-based branding firm Robilant, known for its experience in launching and revitalising Italian aperitif icons.
Limoncè Aperitivo will be available in France, Germany, Poland, Italy, the Czech Republic, the Balkans and Slovakia.
Nicolas Mazuranic, chief marketing officer of Stock Spirits, said: “Limoncè Aperitivo is a natural evolution for the Limoncè brand, expanding its appeal and relevance in the thriving aperitivo category. This launch is a shining example of how Stock Spirits is championing local heritage brands and transforming them into European icons.”
Earlier this year, Stock Spirits unveiled a new brand identity with a refreshed logo and updated company ethos.
Related news
Can mezcal play in the low-ABV space?
