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Hailee Steinfeld creates RTD Margarita
Premium Beers Group has partnered with singer and actor Hailee Steinfeld to launch Angel Margarita.
Jordi Zindel and Rodrigo Hernandez of Premium Beers Group have joined Steinfeld as co-founder of the brand, which will launch with four flavours: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry.
“Margaritas have always been my go-to cocktail, so making an RTD version with high-quality ingredients that didn’t compromise on taste was important to me,” said Steinfeld.
“After visiting the Blue Agave fields in Jalisco with my partners Jordi and Rodrigo, I was inspired by the region. I am so proud of what we have created together and cannot wait for the world to try Angel Margarita.”
Angel Margarita will first launch in southern California through a partnership with Philip Button, founder and CEO of Seven XV Ventures and Geloso Beverage Group.
“Hailee is the perfect partner to help us share an authentic piece of our culture and redefine the RTD market through Angel Margarita with a more global audience,” said Zindel and Hernandez.
“We invite consumers to taste our 100% agave Tequila premium cocktails and to experience an authentic piece of Mexico in every sip.”
Each 340ml can of Angel Margarita has an ABV of 6%. A four-pack retails for US$14.99, while an eight-pack is priced at US$28.99.
Earlier this week, it was revealed that Tequila and RTDs were the main drivers of growth in the US spirits market in 2024.
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