Beso de Agave updates branding
The Romantic Agave Company has unveiled a new brand identity for its Beso de Agave premium agave concentrate.
Crafted exclusively for mixology enthusiasts, Beso de Agave’s new look includes a redesigned bottle that is said to combine elegance with functionality.
The new bottle design showcases the product’s rich amber hue, while its natural wooden cap celebrates the brand’s Mexican heritage.
The new label features deep blue and gold accents aimed to highlight the premium quality of Beso de Agave and its roots in Jalisco, Mexico.
With its new identity, Beso aims to capture new audiences while continuing to celebrate its origins.
Sebastien Bersihand, CEO of The Romantic Agave Company, producer of Beso de Agave, said: “Beso de Agave has enjoyed a successful journey over the past 15 years in Europe, and we’re excited to enter a new chapter.
“This new bottle design reflects our ambition, updated strategy, and confidence for the future. We believe it will bring the brand to the next level. With this redesign, we’re not just reinventing our bottle but the way mixologists and enthusiasts experience agave.”
The agave concentrate is made from only 100% Blue Weber agave with no sugarcane sugar added.
The brand was launched in 2010 and created to ‘enhance the flavour and aroma of cocktails,’ such as Tommy’s Margarita.
Beso de Agave is currently available in major European markets and Mexico. Consumers can learn more about the brand on Instagram: @besodeagave.
Distributed by Stockholm-based company Alias Smith, the brand is looking to expand into the US and Asia in the near future.
In 2022, the distributor debuted Buen Vato as the ‘world’s first’ Tequila to be presented in a cardboard container.
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