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Aguileros backs Mexican alcohol firms
Los Angeles-based Aguileros Beverage Group has launched a private equity fund to support Mexican alcohol brands.
The company is aiming to raise US$5 million (with a US$10m cap) for its new Aguileros Venture Fund II, which it will invest in Mexican and alcohol-specific opportunities. To date, the company has already secured US$2m for the fund.
Aguileros Beverage Group will support firms based on three areas: minority investments in high-growth potential companies, seed capital for new businesses, and strategic partnerships with established firms that could benefit from restructuring.
The fund was founded by Alex Staniloff, Eli Diamond and Abe Cortes. Diamond brings experience in Mexican spirits and is also a board member of the Additive Free Alliance.
Diamond was also part of the founding team of Olé Cocktail Company, which was sold to White Claw owner Mark Anthony Group in 2024.
The Aguileros team also includes: Alan Mulvihill, a key figure in El Gallo Altanero, Roe & Co, and Diageo; Hector Banda, founder of IGL Mexico; Esteban Morales, founder of Casa Endémica; Mack Zavitz, general manager at The Beverage Collective; Taylor Foxman, founder of The Industry Collective; and Arnie Fridhandler and Steven Roopenian, who both bring advice in financial areas.
“We believe the time is now to invest in the wider Mexican beverage category and have developed a behemoth group of experts who can take these brands to uncharted new heights in 2025 and beyond through the launch of our fund,” said Staniloff, general partner and managing member.
The team’s expertise covers areas across North America, including Canada, Los Angeles, New York City, and Guadalajara in Mexico. Many of them have also launched companies have been sold in deals totalling more than US$300m.
The company noted that one of the biggest challenges in the Mexican alcohol industry is the ability to secure ‘real access to early-stage brands’.
The fund’s geographical presence across North America will bring an advantage to the industry by providing access to emerging brands before they become popular.
The team has also established a distribution agency in Canada and built branding and marketing agencies.
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