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Topanito: gift from the gods
Mexican spirits brand Topanito has refreshed its 100% agave product line to highlight authenticity, quality and its 14-year journey.
According to legend, the ancient Aztecs called their gods’ home ‘Topan’, meaning ‘above us’. When lightning struck the agave, sweet sap flowed, which, when fermented, became intoxicating.
The indigenous natives turned the agave sap into ‘pulque’, an ancestor of Tequila and mezcal, believed to be a divine gift from the gods to mankind.
In homage to the legend and Mexican mythology, Topanito represents the divine gift with its unparalleled purity and authenticity – a spirit worthy of the gods. For nearly 15 years, the Topanito spirits brand has cultivated an authentic market identity rooted in strong, long-term partnerships with trusted producers in Oaxaca and Jalisco, fostering close collaboration and mutual growth.
The brand has found success without relying on celebrities, hedge funds, or third-party investors but instead on organic growth.
Topanito is now available in an enhanced design that features a contemporary label and a long-necked bottle shape, aligning with evolving trends and consumer expectations in a competitive market. The new label offers discerning consumers more information about the product, providing greater transparency to meet the shift in market demand.
Bars and mixologists
Created to satisfy the needs of bars and mixologists, Topanito offers a versatile range of agave spirits and syrup with a distinct flavour profile that stands out in cocktails. The thoughtfully designed bottle is optimised for speed racks, making it a convenient choice for bartenders in fast-paced environments.
“Since we launched 14 years ago, Topanito has committed to becoming a 100% de agave brand,” says Arno Schmid-Egger, managing director of Perola, owner of Topanito. “With the relaunch, we are proud to reinforce this dedication by presenting our refined and diverse range of 100% de agave products, including Tequila, mezcal and agave syrup, in a new look.
“Our brand redesign elevates our professional presence while remaining deeply rooted in our core values of exceptional value with high-quality products at a competitive price, crafting bar-friendly solutions that meet the evolving demands of modern mixology and emphasising openness and clear communication to build lasting customer connections.”
Topanito’s core range features expressions designed for mixing, from 40%-ABV blanco and reposado to Espadín mezcals and high-strength variants tailored towards craft cocktail enthusiasts. For sipping, the brand offers wild agave mezcals, such as Tepeztate, Tobalá, Madre Cuishe, and Salmiana, and the añejo Tequila, which will debut early this year.
Topanito also offers Blue Weber agave syrup in multiple sizes, perfect for food and drink. The brand invites consumers to indulge in the essence of Topanito, where Mexican vibes and authenticity blend to celebrate the true spirit of Mexico.
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