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Herradura brings historic blanco Tequila to US
The blanco expression pays tribute to Casa Herradura’s origins and is bottled at a higher ABV than the rest of the range.
Herradura Blanco was first bottled in 1870, and is made with 100% agave, slow cooked in clay ovens and naturally fermented with spontaneous yeast. The Tequila is presented in its original round bodied bottle and features a vintage design on the label.
“For nearly a century, this was the only Tequila produced at Casa Herradura, shaping not only our heritage but the Tequila category as we know it today,” US senior brand manager Kelley Kerger said. “By bringing Herradura Blanco to the US, we’re sharing a piece of that origin story, inviting consumers to experience an authentic taste of history in every pour.”
The throwback expression joins an existing lineup of Silver, Reposado, Añejo, Ultra, Selección Suprema and Legend. It is bottled at 46% ABV, higher than the rest of the portfolio, which all sit at 40% ABV.
Blanco is priced at US$45 and will be available in 20 states including Washington, California, Nevada, Arizona, Colorado, New Mexico, Texas, Georgia, Florida, North Carolina, South Carolina, Tennessee, Kentucky, Illinois, Indiana, Ohio, Virginia, New York, New Jersey and Massachusetts.
The small-batch release appears clear with hints of silver, and boasts notes of cooked agave, spices, pepper, and citrus. Blanco was the first Tequila to bear Herradura’s iconic horseshoe emblem on its label, a symbol the brand says represents unparalleled quality and taste.
Herradura’s parent company, Brown-Forman, reported flat organic sales for the first six months of fiscal 2025.
The group’s Tequila portfolio plummeted by 17%, with a 16% drop for El Jimador after lower volumes in the US and Mexico. Herradura Tequila posted a 13% decrease, attributed to a ‘challenging economic environment’ in Mexico.
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