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Barrel Stock Trading names Joseph Goode as president
By Ted SimmonsJoseph Goode joins the spirits investment firm after overseeing Molson Coors’ acquisition of Blue Run Spirits.

Formed in 2020 by Dan Hogan and Clint Smith, Nashville-based Barrel Stock Trading Co buys whiskey barrels, allows them to mature and appreciate, and then sells them to other industry stakeholders, investment partners, or brands.
Goode brings nearly two decades of banking experience to the role, most recently serving as senior vice president – beverage industry manager at Truist Financial. Goode spearheaded the acquisition of Blue Run Spirits by Molson Coors in the fall of 2023 and provided financing for Penelope Bourbon leading up to its sale to MGP that same year.
“It is critical for Barrel Stock to have a leader with a keen understanding of future markets and Joe has demonstrated his value in this area for countless spirits partners,” Hogan said. “As the demand for whiskey continues to grow in the US and worldwide, we are targeting a 20%+ internal rate of return and feel strongly Joe will serve as a steady hand and trusted advisor for our valued clients interested in this unique investment opportunity.”
Barrel Stock’s investment options are tailored to the customer’s needs and include an assortment of barrel ages and mash bills from such distilleries as Bardstown Bourbon Company, Green River, Log Still, Western Kentucky, Wilderness Trail, LuxRow, and soon, Potter Jane Distilling, in addition to Great Northern and Stafford in Ireland.
Prior to his time at Truist, Goode held the position of director of food, beverage and distribution industries for BMP Harris Bank and senior vice president for Wells Fargo beverage group.
Over the course of his career, Goode has originated more than US$3 billion in loan commitments helping to finance mergers and acquisitions, leveraged buyouts, project finance, facility expansion, and other projects. His former client list includes Brindiamo Group, Bardstown Bourbon Company, Green River Spirits, MGP, Heaven Hill, Potter Jane Distilling Company, Whiskey House of Kentucky, Traverse City Whiskey Co, and Still Austin Whiskey Co, among others.
“While whiskey has proven to be a lucrative asset-backed investment with an unprecedented downside protection for our limited partners and we will continue to provide those opportunities, one of my goals at Barrel Stock is to play a more direct role in facilitating financing, convening partnerships, and creatively solving supply chain and cash flow problems for commercial brands in this space as well,” Goode said. “Over time, our model will evolve from simply holding and trading bulk whiskey into a capital and liquid supplier to brands and industry stakeholders to help support and drive meaningful growth in the industry.”
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