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Diageo receives five Royal Warrants
Johnnie Walker owner Diageo will continue its century-long partnership of supplying spirits to the Royal Household after its five Royal Warrants were renewed by King Charles III.
King Charles III and Queen Consort Camilla announced their second round of Royal Warrants this December, following the first appointments in May 2024.
Diageo has a long history of supplying spirits and wines to the Royal Household.
The London-headquartered drinks company was granted five Royal Warrants for its subsidiaries: wine and spirits merchant Justerini & Brooks, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch whiskies, and Tanqueray Gordon & Company (Tanqueray and Gordon’s) as gin distillers.
Interestingly, The Pimm’s Company also renewed its Royal Warrant after Diageo took the gin-based liqueur brand off the market in October.
For Justerini & Brooks, this association dates back to the supply of wines for the coronation of King George III in 1761.
Johnnie Walker has held a Royal Warrant to the Monarch for the supply of its Scotch whiskies since King George V in 1934, and this is the fifth Royal Warrant to be granted to Tanqueray Gordon & Company over almost a century, since 1925.
Each brand previously held a Royal Warrant to Queen Elizabeth II.
Dan Mobley, global corporate relations director at Diageo and grantee for the Royal Warrant held by John Walker & Sons, said: “It is a great privilege to supply our products to the Royal Household, and with the granting of these five new Royal Warrants to HM [His Majesty] The King, we will display His Majesty’s Royal Arms on these brands with immense pride.”
In addition to Diageo’s brands, other spirits companies and brands granted a continuation of Royal Warrants in December include Dubonnet UK & Europe as purveyor of apéritifs, Bacardi-Martini as suppliers of Martini vermouth, Matthew Gloag & Son (Famous Grouse) as Scotch whisky blenders, and Thomas Hine & Co as suppliers of Cognac.
The brands join Berry Bros & Rudd and D Johnston & Co (Laphroaig), renewed by the King in May, of spirits companies on the Royal Warrants list.
Earlier this week, Diageo was fined £537,000 (US$681,500) after an employee suffered severe burns when a faulty valve sprayed boiling liquid over him.
In November, the drinks giant formed the Diageo Luxury Group to look after its luxury spirits and experiences.
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