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Antica Formula: an Italian icon
Steeped in the country’s heritage, the world’s first vermouth, Antica Formula, was instrumental in the evolution of the global cocktail scene, and is respected by leading bartenders worldwide.
From a local staple to a global sensation, Antica Formula has a rich history. This is the world’s first vermouth, created by Antonio Benedetto Carpano in Turin, Italy, in 1786.
Its quality and versatility mean that today, Antica Formula is a must-have ingredient for any reputable bartender. In recent years, the explosion of ‘aperitivo hour’ has put vermouth in the spotlight.
But for Italians, the aperitivo is more than just a pre-dinner tipple; it’s a cultural ritual, a marker of socialising and good company. Antica Formula remains central to this occasion.
Crafted from wine, aromatic botanicals and carefully chosen spices, Antica Formula can also be enjoyed on the rocks or as a base for cocktails. Its velvety texture and complex character deliver herbal, sweet, spicy, and bitter notes, such as vanilla, saffron, cocoa and herbs.
The vermouth has long been a star ingredient in classic cocktails, including the beloved Negroni. However, its potential extends much further than this popular serve. Antica Formula is also a key component in the Boulevardier and Martinez. Its balance of sweet and subtle bitter notes makes it ideal to inspire fresh serves and contemporary cocktail creations. Bars the world over, from New York to Tokyo, continue to embrace Antica Formula’s versatility for mixology.
Nicolas Olianas, global brand ambassador for Antica Formula (pictured to the right), must be specially credited for sharing his passion for the iconic brand with bartenders worldwide, bridging the gap between tradition and modernism. His endeavours to share the vermouth’s versatility in classic and original serves has much to do with helping the brand become a bartender staple.
The fact that Antica Formula has managed to stand the test of time, and remain a firm favourite in the on-trade is testament to its quality. The original recipe by Carpano remains unchanged.
The Italian vermouth has also carved a historic legacy – but in many respects, it is only getting started in achieving its global ambitions. And the best is yet to come.
The perfect Negroni with Antica Formula
Antica Formula shines in the iconic Negroni, transforming a well-loved classic with elevated nuance. Here, its smooth bitterness balances the gin and Carpano Bitter, creating a cocktail rich in complexity and texture.
Ingredients
30ml Gin
30ml Carpano Bitter
30ml Antica Formula
Garnish: Orange twist
Method: In a mixing glass, combine gin, Carpano Bitter, and Antica Formula over ice. Stir, strain into a chilled glass over a large ice cube, and garnish with an orange twist.
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