This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Tilaknagar enters luxury brandy space
Indian spirits company Tilaknagar has launched Monarch Legacy Edition, its first luxury brandy.
Tilaknagar is behind Mansion House Brandy, which was the world’s biggest-selling brandy in 2023, shifting 8.3 million nine-litre cases, according to The Brand Champions 2024 report.
The firm claims Monarch is the ‘only luxury 100% pure grape brandy that blends French and Indian grape spirits’.
The distillery is located in Shrirampur, near India’s wine capital of Nashik, and has been led by the Dahanukar family for nearly a century.
The expression is created using Indian grape spirits from the Sahyadri region of Maharashtra, which are distilled using coal-fired copper pot stills and aged for up to eight years in French oak casks.
Maharashtra’s warm climate allegedly ‘intensifies the extraction of nuanced flavours’ during maturation.
“Brandy is India’s second most-consumed spirit category, yet it remains under-recognised in the luxury segment,” said Amit Dahanukar, chairman and managing director of Tilaknagar Industries.
“As leaders in brandy with decades of experience and many successful brands under our cap, we wanted to redefine this perception.
“The launch of Monarch marks a bold step towards elevating Indian brandy to a global benchmark, echoing the remarkable success of Indian whiskies and gins on the world stage.”
The bottle is a rounded decanter with an intricate pattern of radiating ridges that fan out from the centre, inspired by royal chalices. It is also encased in a box featuring ancient emperors.
“Monarch embodies a sense of royalty and sophistication, which we wanted to bring to life with this luxurious brandy,” added Ahmed Rahimtoola, chief marketing officer at Tilaknagar.
“As Indian consumers increasingly seek refined drinking experiences, we anticipate brandy’s rising popularity – both as a neat pour and within the evolving cocktail culture. Monarch is crafted to embrace this shift, aiming to redefine brandy’s image and expand its appeal across India and globally.”
Monarch Legacy is bottled at 42.8% ABV and priced at INR 6,750 (US$80).
Related news
Dre London brings Don Londres to the UK