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Honesty is best policy for Żoładkowa de Luxe
Stock Spirits Group is taking Żoładkowa de Luxe to Germany and will support the launch with a new advertising campaign.
Stock Spirits Group took over the distribution of the Polish vodka brand in April 2024.
The new campaign, called The Honest Vodka, celebrates the vodka brand’s craftsmanship and authenticity. It aims to resonate with German consumers seeking high-quality products with transparency and brand sincerity.
Nicolas Mazuranic, chief marketing officer of Stock Spirits Group, said: “We recognise that introducing a new brand into a highly competitive market is never an easy task, but we are confident that Żoładkowa de Luxe will earn its place on the shelves and in the minds of the German consumer.
“The campaign makes an impact with its straight-forward honest, great design and humour, which are all key elements of the brand’s strength, and above all showcases Żoładkowa de Luxe as it really is – a heritage vodka at an affordable price.”
Alongside the TV advertisement, the Honest Vodka campaign will utilise digital and social media platforms, plus point-of-sale activations.
The campaign was created in collaboration with creative agency Wynken Blynken & Nod, and production agency Czar.
The vodka brand’s history spans more than 200 years. Founded in 1906, the brand is made in Lublin, Poland, and secured a Gold medal in The Global Spirits Masters Competitions.
Mazuranic said: “With over 80 brands in our portfolio, our ambition is to introduce more first-class local brands like Żoładkowa de Luxe to new markets and consumers in the future.
“We are thrilled to bring the taste of Poland to Germany, and we are excited to see Żoładkowa de Luxe become a fixture in other European markets.”
Last month, SB spoke to Stock Spirits Group’s CEO, Jean-Christophe Coutures, about his commitment to quality, affordable spirits, sustainability, European expansion plans and more.
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