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Lind & Lime combats packaging waste
Edinburgh-based Lind & Lime Gin has become the first UK spirits brand to launch a reusable 100% organic cotton furoshiki gift wrap.
According to a GWP 2023 report, Brits use an estimated 227,000 miles of wrapping paper each year. Lind & Lime’s furoshiki wrap offers a zero-waste alternative to gift boxes.
Available in two patterns and made from 100% organic cotton, the gift can be tied into a scarf, hair accessory, bag, or pocket square once it is unwrapped.
Fraser Walker, sustainability executive at Lind & Lime, said: “Being organic accredited, B Corp and produced using 100% renewable energy, sustainability is at the heart of Lind & Lime.
“While we already use recycled glass for our bottles, we wanted to take this one step further and look at a way we can make a difference with our secondary packaging, too. We settled on furoshiki, the centuries-old tradition of eco-friendly gift wrapping in Japan, and designed a stylish bespoke 100% cotton wrap, blending the elegance of this traditional Japanese art with the aim of raising awareness about the vast amount of wrapping paper waste.”
The furoshiki wrap follows Lind & Lime’s organic certification in 2023, while it also became the fourth Scottish gin to achieve B Corp accreditation earlier this year.
Walker continued: “Each wrap can be reused, repurposed, and loved for years, keeping unnecessary packaging out of the bin and giving you something beautiful to hold on to or pay forward. In a time when regifting is becoming more popular, what better way to present a gift than with a versatile, reusable furoshiki wrap that adds both meaning and sustainability.”
Furoshiki-wrapped bottles of Lind & Lime are available from The Leith Export Co for £42 (US$56).
Lind & Lime Gin made its debut in 2018, a joint project from childhood friends Ian Stirling and Paddy Fletcher, who also opened a distillery in Edinburgh’s Port of Leith in May 2022.
Last month, the brand released its first ready-to-drink (RTD) product: a White Strawberry Negroni.
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