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Chivas Regal 18 reveals 25% lighter bottle

Blended whisky brand Chivas Regal has introduced a 25% lighter bottle for its 18-year-old expression.

Chivas Regal 18-year-old
The new lighter bottle contains the same whisky as before

The redesigned bottle, featuring a weight reduction on its flagship 70oml bottle and fully recyclable outer packaging, reaffirms the brand’s wider commitment to reducing its environmental impact.

Launching this month, the new lighter bottle features a taller silhouette with rounded shoulders and a jewel-like, layered, multi-faceted label.

The Luckenbooth, a traditional Scottish symbol that embodies Chivas Regal’s heritage and values, is now positioned at the label’s heart and embossed into the glass base.

The classic Chivas Regal shield and crossed spears – now embossed into the glass for a more refined and luxurious look – signify protection and loyalty, reflecting the brotherhood of James and John Chivas, whose entrepreneurial spirit set the groundwork for ‘the world’s first luxury whisky’.

In addition to the lighter bottle, the new, fully recyclable carton features gold detailing and a gold-coloured tin lid, finished with Chivas Regal master blender Sandy Hyslop’s signature in gold lettering.

The flagship 700ml bottle’s reduction in glass weight is expected to result in significant environmental benefits, estimated to save more than 500 tonnes of glass annually based on fiscal 2024 volume sales.

The new design brings Chivas Regal 18 in line with the brand’s 12-year-old expression, which unveiled a contemporary new look in 2021, and follows the transformations of Extra and XV.

Nick Blacknell, Chivas Regal global marketing director at brand owner Chivas Brothers, commented: “At Chivas Regal, we are committed to continuing to premiumise our brand while making meaningful strides in sustainability. The new Chivas Regal 18 bottle not only showcases our dedication to luxury with its refined design but also highlights our ongoing efforts to reduce our environmental impact.

“By reducing our glass weight and transitioning to fully recyclable outer packaging, we are taking significant steps towards a more sustainable future. We are thrilled to present this elevated look to whisky enthusiasts around the world, reflecting both our heritage and our commitment to long-lasting positive change.”

Earlier this month, the blended whisky brand collaborated with sake brewery Masuizumi on Chivas Regal Takumi Reserve, a 12-year-old ‘spirit drink’.

The spirits industry is moving towards introducing lighter bottles. Last month, Johnnie Walker unveiled ‘the world’s lightest 700ml glass bottle’, while Brockmans Gin introduced a bottle containing 30% less glass on average than competitors.

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