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RNDC unveils Redi digital platform
Republic National Distributing Company (RNDC) has launched Republic Digital (Redi), a digital accelerator designed to help brands and suppliers connect with customers.
RNDC, the second-biggest alcohol distributor in the US, said Redi was created with the aim of increasing a brand’s online visibility, revenue and volume growth in the ‘rapidly evolving’ e-commerce space.
The accelerator supports brands without digital channels and provides insights and trends across different brands, sectors, and markets to help with media-buying decisions.
“With RNDC’s scale, industry expertise, and deep understanding of brands’ priorities and local market dynamics, we continue to bring digital innovation to the beverage alcohol industry, simplifying the process and making it as turnkey as possible,” said Nick Mehall, CEO of RNDC.
Redi specialises in digital services designed for the three-tier beverage market.
In a partnership with Shopify, Redi supports brands in driving customer visibility through media buying. Additionally, Redi ‘elevates’ brand messaging on delivery platforms such as Instacart, UberEats, and DoorDash.
Emily Xu, senior vice-president of e-commerce and marketing at RNDC, added: “Our suppliers are underserved in the digital space today. Because of the complexity of the three-tier system, many traditional digital marketing tactics do not deliver relevant returns. We believe Redi can help brands close this gap.”
RNDC operates in the District of Columbia and 39 states across the US.
Last month, the company expanded its partnership with Sugarlands Distilling Company.
Earlier this year, the distributor’s e-commerce platform announced it had reached US$1.7 billion in lifetime sales.
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