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Mojito threatens Margarita’s crown
According to CGA by NIQ’s Cocktail Sales Tracker, the Margarita is the most popular cocktail in nearly all US states, however the Mojito exceeds it by value in Nevada.
The second most popular option varies by state, with the Spritz, Espresso Martini and Moscow Mule among the most valuable.
The Margarita was also named the UK’s most popular cocktail in 2023.
Tequila is the most popular cocktail base across the US.
The tracker also observed that Washington DC overtook Nevada to be the number-one US location for cocktail consumption in the 12 weeks to the end of June.
Washington DC’s average outlet generates more than triple the velocity of the US average, with prices US$3 higher on average.
The biggest increases were recorded on Wednesdays and mid-afternoons.
California and New Jersey are among other top states for cocktail sales velocity, while Illinois, Arizona and Texas outperform the rest of the US.
New York has the largest average check value, with Pennsylvania and Massachusetts also succeeding in this metric.
Average selling prices are highest in coastline states, with New York and California both in the top five.
Matthew Crompton, CGA by NIQ’s vice president – Americas, said: “Our tracker’s numbers paint a fascinating picture of the cocktail market across the US, and highlight the many important nuances in consumers’ preferences from state to state.
“Regional preferences can make or break a brand’s success, so identifying cocktail hotspots and anticipating cocktail drinkers’ needs is crucial for all suppliers and operators seeking a competitive advantage.
“Cocktails are a dynamic but crowded and complex market, and our tracker provides robust foundations for localised, smart and effective strategies, ensuring the right products are available in the right markets at the right times, with the right promotional support.”
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