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Maestro Dobel returns to US Open
Proximo Spirits-owned Maestro Dobel is returning to the US Open as the tournament’s official Tequila, equipped with its own bar and restaurant space.
As the US Open’s official Tequila, Maestro Dobel will have an enhanced presence at the tournament, which takes place next week at USTA Billie Jean King National Tennis Center in Flushing Meadows, New York City, from 26 August to 8 September.
“With consumer interest in tennis also expanding in recent years, particularly among a younger multicultural audience, it was the perfect match for Maestro Dobel to become the ‘Official Tequila’ of the US Open last year“, commented Lander Otegui, SVP of marketing at Proximo Spirits. “In recent years, we’ve seen US consumer interest in premium Tequilas increase exponentially – led by consumption of the ever-popular Paloma and Margarita cocktails.
“This year at the tournament, we’re bringing the best in Mexican hospitality, cocktails and cuisine with the opening of the Dobel Tequila Club – a new elevated bar and restaurant serving up featured drinks like the Dobel Tequila Ace Paloma and pairing them with classic Mexican dishes from chef Enrique Olvera.”
Dobel Tequila Club, the bar and restaurant, will offer Tequila cocktails and food from Olvera. The menu will feature the chef’s Suadero tacos and other classic Mexican dishes such as the Shrimp Aguachile, all curated to pair with Margaritas and the Dobel Tequila Ace Paloma, which is made from Dobel Diamante Cristalino, grapefruit soda and fresh lime.
This year, the brand will offer variations of its Ace Paloma cocktail, including a low-calorie version.
Dobel will also have a full-service Dobel Tequila Bar at Stadium 17 and serve its signature cocktail at four carts located across the tournament’s grounds.
Since 2022, the Tequila brand has supported top US Men’s Association of Tennis Professionals (ATP) and Women’s Tennis Association (WTA) tournaments, including the Miami Open, the BNP Paribas Open and the Cincinnati Open.
It is also continuing its partnership with global tennis stars Taylor Fritz and Aryna Sabalenka. This year, both players will bring their own curated Tequila cocktails to the US Open: the Dobel Fritzy Spicy Margarita and the Dobel Marg-Aryna. These creations will mark the first player-inspired cocktails to be served at the tournament.
In the lead-up to the tournament, the Tequila brand will act as presenting sponsor of this year’s ‘Flavours of the Open’ ticketed food and beverage event on the evening of Thursday, 22 August, and supporter of the annual USTA Foundation Gala on Monday, 26 August.
In other spirits and US Open link ups, earlier this month, Aperol also renewed its partnership with the tournament.
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