Everleaf creates Spritz marketing campaign
Non-alcoholic apéritif brand Everleaf will launch an out-of-home (OOH) campaign in London’s Soho.
Running from 16-31 July, the campaign will feature adverts at key sites in the area and along escalators at three London Underground stations: Piccadilly Circus, Leicester Square and Oxford Circus. The brand has selected Soho as it has already developed a strong presence in the area’s on-trade venues.
Alongside imagery of Everleaf Spritzes, the ads will feature slogans such as: “Doesn’t pretend to taste like alcohol. (Doesn’t need to)”; “Or you could just have a lime and soda?”; and “The non-alcoholic apéritifs, chosen by Soho’s best bartenders.”
Founder Paul Mathew said: “We’re excited to launch our new OOH campaign in the heart of London.
“Our long-standing ambition is to make Everleaf synonymous with great-tasting non-alcoholic cocktails – in launching our latest campaign, we hope to not only support our on-trade partners, but also help consumers make confident and informed choices when it comes to non-alcoholic drinks.”
Earlier this year, Everleaf hosted a Spritz Challenge that saw three bartenders crowned winners and awarded a three-day trip to Iceland.
Launched in 2019, Everleaf offers three expressions: Forest, Marine and Mountain.
Forest, which was awarded a Master medal at The Low & No Masters 2024, offers notes of saffron, Madagascan vanilla and honeyed orange. Mountain, which bagged Gold, offers cherry blossom, mountain strawberry, and bittersweet rosehip. Marine, meanwhile, has notes of ‘umami-soaked kelp forests’, bergamot and sea buckthorn.
Last month, we asked what would be the Spritz of summer, with non-alcoholic options seeming a sure bet.
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