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Roku teams up with Elle Fanning and Sofia Coppola

The House of Suntory’s gin brand Roku has partnered with actor Elle Fanning and filmmaker Sofia Coppola on a new campaign.

The campaign is based on the Japanese concept of ‘shun’

Titled ‘Come Alive with the Seasons’, the campaign invites gin drinkers to experience the ‘best of every season’.

It looks to highlight ‘shun’, the Japanese concept of when nature is at its peak.

Presented as a vignette, the campaign was directed by Coppola – best known for her film Lost in Translation, for which she won an Academy Award for Best Original Screenplay – and stars Fanning, who has featured in films including Super 8 and Maleficent.

The vignette weaves scenes of Japanese nature with the six botanicals used in Roku’s distillation process: sakura flower, sakura leaf, sencha tea, gyokuro tea, sansho pepper and yuzu peel. Each botanical is harvested at the peak of its season.

Along with highlighting its gin, Roku’s campaign aims to encourage viewers to appreciate the seasons in the ‘fast-paced’ digital world.

Fanning said: “It is amazing to be partnering with The House of Suntory’s Roku Gin. Its commitment to craftsmanship, nature and attention to detail is why Roku Gin is inspiring.

“Working alongside my friend Sofia again to showcase the beautiful concept of ‘shun’ through our Roku Gin ‘Come Alive with the Seasons’ campaign vignette has been particularly special to me.”

Last year, Coppola also worked with The House of Suntory on a campaign to celebrate its 100th anniversary, which starred The Matrix actor Keanu Reeves.

In January, The House of Suntory debuted a gin series for Roku inspired by Japanese festivals. The first release in the series paid homage to Hanami, the cherry blossom season.

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