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Gran Coramino debuts reposado
Actor and comedian Kevin Hart has launched a reposado expression for his Tequila brand, Gran Coramino.
Hart, who co-founded the brand with 11th-generation Tequila producer Juan Domingo Beckmann in May 2022, said: “I know we’ve created a product unlike anything else in the reposado category.
“When we started our process of developing Gran Coramino Reposado, I told the team that it had to deliver the same smooth and slightly sweet finish that people love in our cristalino and añejo variations, and I meant it.
“I wanted to bring something new to the category and show people that they deserve a high standard of quality at a more accessible price.”
The reposado is made from the piñas of hand-selected Blue Weber agaves ‘picked at peak maturity’, which are then slowly roasted in traditional brick ovens for up to 40 hours at La Rojeña Distillery in Tequila, Mexico.
Following this, the fermented juice is double distilled and aged for months in new American and French white oak barrels, and then blended with extra añejo Tequila matured in brandy barrels.
The brand said the process gives the expression an ‘incredibly smooth and complex flavour that ends with a unique brandy-laced finish’.
Sitting at 40% ABV, it retails for US$39.99 in the US.
Gran Coramino labelled reposado as a ‘rapidly growing’ segment and the brand’s most affordable expression, having previously debuted an añejo in September 2022 to go alongside the cristalino from the initial launch.
Beckmann added: “Gran Coramino Reposado has a unique taste due to its blend with extra añejo Tequilas matured in brandy barrels.
“The resulting Tequila delivers a complex agave aroma and slightly sweet wine finish, making it an approachable aged Tequila for our audience to discover.”
Recently, the brand revealed that it has provided financial support of more than US$1 million to 100 underrepresented businesses in the US and Mexico.
It donates US$1 of every bottle sold to its Coramino Fund, which supports underrepresented entrepreneurs in those regions.