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Seventy One Gin taps into the fashion world

Seventy One Gin has brought its signature Martini to leading fashion events as it aims to become the go-to cocktail among the fashion elites.

Seventy One Gin
Seventy One Gin was inspired by perfume making

Seventy One Gin was featured at fashion weeks in London, Milan and Paris. The brand’s signature Golden Martini was served at the Burberry afterparty during London Fashion Week, and the Versace afterparty during Milan Fashion Week.

It was also part of an intimate soirée during Paris Fashion Week, and made its debut in Los Angeles at a pre‐Oscars party with Versace, where model Stella Maxwell was seen sipping the Seventy One Golden Martini.

The brand’s signature Martini combines 70ml of Seventy One Gin with 10ml Dolin Dry. The gin can also be served neat over ice.

Launched in 2021 by Mert Alas, the sipping gin was influenced by perfume‐making techniques, and takes inspiration from “the mystery of the night”. It is made with a rare flower from the ‘Queen of the night’ cactus (selenicereus grandiflorus), which only flowers once a year in the height of summer, and only for a few hours at night.

Seventy One Gin
Mert Alas with Seventy One’s master blenders

The gin is matured for 71 days in three types of oak – virgin casks from Spain, PX Sherry casks, and French oak. The European oak brings warm notes of almond and wood smoke, the Sherry casks bring sweetly aromatic spice notes, with raisin and dark chocolate accents. Finally, the ex‐Cognac casks add deep and rich characteristics with a hint of rancio, accented by notes of pear, acacia honey, and vanilla.

To craft the liquid, botanicals including juniper, angelica, lemon, damask rose, grapefruit and cinchona are individually distilled. The archetypal gin botanicals – juniper, coriander, angelica, and lemon peel – are sourced from select growers, and steeped for 24 hours.

This allows for the maximum extraction of aroma and flavour, prior to being transferred to rest in copper stills before distillation.

“Our gin is formed by the distillation of each and every botanical separately, at their pinnacle of expression, with the most precise methods, to get their absolute best,” said Steve Wilson, Seventy One master distiller. “Just like a perfumer would.”

Seventy One Gin is said to have notes of bitter orange and grapefruit, alongside roasted oak, green hazelnut, and vetiver.

Seventy One Gin is available in 700ml and 200ml formats throughout Europe, including department stores El Corte Inglés and Le Bon Marché, as well as luxury UK retailers such as Selfridges. It is also part of the prestige selection at Hedonism Wines in London.

To learn more about the production process behind the gin, check out the video below. 

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