Magnífica de Faria cachaça heads to Greece

Cachaça brand Magnífica de Faria will launch in Greece through a distribution deal with Beverage World.

Magnífica de Faria hails from Rio de Janeiro and was established in 1985 by Joāo Luiz de Faria. It is part of the newly established cachaça denomination, cachaça de alambique. The denomination was officially recognised by the Brazilian government in 2023 to differentiate the style of cachaça from column-still-made products.

Based in Athens, Beverage World is experienced in distributing premium spirits, craft beer and wine brands across the country.

Raul de Faria, CEO of Magnífica de Faria, said: “Greece is a natural expansion for our distribution in Europe. After some difficult years, the country is now enjoying one of the fastest economic growths in Europe and the on-trade scene is very vibrant.

“Our consumers in Western Europe will be happy to find their preferred cachaça during their holidays in Greece, after all Caipirinha is a wonderful drink when enjoying the Greek sunshine.

“We are delighted that such a competent and enthusiastic team as Beverage World will help us present our quality products to all Greek clients and consumers. My mother, who gave the name to the brand and who has been a philosophy professor all her life, is even more delighted that Magnífica will be available in the country of Socrates, Plato and Aristotle.”

Magnífica is currently available in 15 European markets, including the UK, Germany, Italy and France.

Klairi Charagianni, marketing director of Beverage World, added: “We have been amazed by the quality and the depth of the Magnífica de Faria range, which is also one of the main reasons for the establishment of this collaboration.

“We are very excited to bring the authentic Rio de Janeiro spirit from Copacabana to the Greek market and we are certain confident that Greek Horeca [hotel and restaurant] professionals will also value and love the brand.”