Tipple sponsors SB Awards

E-commerce alcohol platform Tipple will sponsor the Brand of the Year prize at The Spirits Business Awards 2024.

The Spirits Business Awards (SB Awards) was established in 2019 with the aim of celebrating excellence across the spirits industry.

On 14 November 2024, a black-tie event will take place at The Underglobe theatre in London, where the winners of each category will be revealed.

Categories span five core areas of the spirits trade: Retail and Marketing, Sustainability and Innovation, Tourism, Products, and People.

Brand of the Year is a new prize for this year and will be split into subcategories to award the major spirits segments: Whisky, Gin, Vodka, Speciality, Tequila/Mezcal, Brandy/Cognac, Rum/Cachaça.

The entry deadline for this year’s awards is 28 June 2024. The shortlisted entries will be announced in August.

Eoin Bara, CEO of Tipple, said: “As Tipple enables brands to grow across Europe through DTC, I’m genuinely thrilled to be sponsoring the SB Awards this November.

“It’s an event that celebrates the best and brightest in our industry, showcasing incredible talent and innovation in the world of spirits.

“Being a part of this celebration aligns perfectly with what we stand for at Tipple – passion for quality, creativity, and the joy of bringing people together over a great drink.

“This sponsorship isn’t just about putting our name out there; it’s about supporting a community that shares our love for the craft.

“The SB Awards spotlight the dedication and hard work of distillers, mixologists, and everyone in between who pours their heart and soul into creating exceptional experiences for enthusiasts around the globe.

“Honestly, we can’t think of a better way to celebrate the spirit of this industry than by being right there, cheering on the innovators and raising a glass to the pioneers who push the boundaries of what’s possible in our field.”