Jameson unveils St Patrick’s Day bus

To celebrate St Patrick’s Day, Jameson Irish Whiskey will host a bus tour throughout east London with brand ambassador Aisling Bea playing a starring role.

On Saturday 16 March, the day before St Patrick’s Day, Bea will welcome passengers onboard and give a safety briefing on the double-decker bus, which is decorated in Jameson imagery and fitted with a bar where guests can enjoy Jameson, ginger and lime cocktails.

To score a seat on the bus – which will stop at prominent Irish venues in east London – fans can sign up to a competition on Jameson’s Instagram account before 8 March, with 10 winners chosen for the tour.

After Bea’s address, the tour will begin at The Auld Shillelagh in Stoke Newington, before stopping at Swift Shoreditch for a masterclass on how to make the bar’s Irish Coffee and finishing up at Boxpark Shoreditch for a Paddy’s Day party.

Josh McCarthy, brand director for Jameson UK, said: “We’re proud to be launching our very own Jameson bus on such a big day for an Irish brand, and St. Patrick’s Day will always hold a special place in our hearts.

“The attention to detail inside the bus has to be seen to be believed. We can’t wait for as many people as possible to come and join us, raise a glass for the maiden voyage of our Jameson bus and keep their eyes peeled for the bus popping up around the UK in 2024 and beyond.”

The bus will also be parked outside London’s King’s Cross Station from 12pm to 6pm on St Patrick’s Day (17th March).

Passers-by will be able to enjoy a free Jameson, ginger and lime cocktail, as well as the chance to win bar tabs and Jameson merchandise.

Jameson is the third best-selling world whiskey brand.

Last year, the brand debuted its ‘Easy Does It’ campaign, which featured Bea. It also launched a global marketing campaign called ‘Must be a Jameson’, narrated by actor Cillian Murphy.