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Baileys debuts aluminium bottles
Diageo is to launch 30,000 aluminium bottles of Baileys Original Irish Cream as part of its sustainability plans.
The new bottle weighs 85 grams, which is five times lighter than the traditional 700ml glass model (454g). The bottle neck contains a 4g plastic thread and the cap is 2.5g of virgin aluminium.
The bottle passed the Product Carbon Footprint Analysis by EcoAct in January.
Baileys received B Corp Certification in October 2022, while parent brand Diageo has a sustainability scheme called Society 2030: Spirit of Progress.
Sarah Blake, global brand director for Baileys, said: “As the largest global spirits brand to join the B Corp movement, we are proud to drive our progress in the community with our latest innovation to deliver positive impact.
“While this is an important milestone for Baileys, we know that there is more we can do. We are already looking forward to the delivery of more initiatives as we journey towards our 2030 commitments.”
The bottle will debut this month on Heinemann’s loyalty programme platform.
It will then be available from April in Amsterdam Schiphol, Frankfurt and Copenhagen international airports.
In May, retail store REWE Germany will feature the bottle for a limited time.
Last year, Diageo announced that it was to build an ‘advanced’ aluminium recycling and manufacturing plant in the UK to reduce carbon emissions.
Baileys isn’t the first brand to ditch the glass – Penrhos Spirits began using 100% recycled aluminium bottles from January 2023 and recently launched a 50ml version of its Wonky Raspberry Gin as an airline exclusive for EasyJet.