Bardinet restyles packaging for liqueurs and syrups

Bardinet has revealed a refreshed design for its liqueurs and syrups to bring a ‘more contemporary feel’ to the brand.

The new look celebrates Bardinet’s French origins and generations of craftsmanship. It also aims to create a clearer distinction between the liqueurs and syrups with redesigned labels, which will adorn the brand’s signature bottle.

Lena Rusek, brand manager at Bardinet, said: “Our wide range of high-quality liqueurs and syrups have made Bardinet a mixologist’s favourite for generations.

“By updating our packaging for a more contemporary look, we are shining a spotlight on their exceptional quality and aromatic flavours – proudly crafted in France for about 170 years.”

For the liqueurs range, the redesign features sharp, modern illustrations of fruit, appearing to be ‘bursting with natural flavour’, chosen to capture the intense taste of each liqueur. 

The brand’s logo has also been given a modernised style, with updated lettering and a stronger nod to its French heritage through illustrations of the country’s flag and more idiomatic French phrasing.

The syrups’ packaging has a different visual identity. The illustrations of fruits aim to be more vibrant to contrast the minimalist style of the liqueur designs. The logo text, as with the liqueurs, has been updated to include more French phrasing.

Bardinet relocates production of liqueurs

As part of this rebrand, Bardinet is moving its production of the liqueurs range to a dedicated facility in the Dijon region, the birthplace of crème de cassis. The team is aiming to improve the recipes, to further intensify the flavour.

The Bardinet brand was founded in 1857 and creates a range of 14 liqueurs and three syrups, which are available in more than 80 countries. 

At The Liqueur Masters 2023, Bardinet Triple Sec was award a Gold medal, and its Cherry Brandy flavour took home a Silver medal.